Ted Talks: Netflix Co-CEO Previews Subscriber and Ad Strategies Ahead of TV Upfronts

Ted Sarandos says Netflix remains a 'subscription revenue service' at the Time100 Summit.

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Perplexity Would Also Consider Buying Google’s Chrome, Raises Concerns About OpenAI’s Bid

OpenAI execs previously testified in court, stating the company would consider buying Chrome if Google is forced to sell.

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IPG Revenues Decline in Q1 as Restructuring Efforts Progress

Holding company IPG reported a 3.6% organic revenue decrease in Q1 and reaffirmed its 2025 outlook while advancing restructuring efforts ahead of its merger with Omnicom.

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How new online casinos are using digital marketing to stand out

With an overwhelming number of online casino sites being available to players, the immediate challenge for any new platform entering the sector is getting noticed. With so many casinos offering much the same service on the surface, and even the same games by leading providers, what can a new online casino do to get themselves … The post How new online casinos are using digital marketing to stand out first appeared on More About Advertising.

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Park & Battery’s Michael Ruby: my Top Tips for Cannes

Top Tips for Cannes AT&T – “Sleep With Rain” “Sleep With Rain” is a brilliant fever dream of a campaign, reuniting The Office cast in a mock startup venture to market the ultimate sleep aid: a pillow that talks to you in the dulcet tones of Rainn Wilson. The sheer absurdity of the premise is … The post Park & Battery’s Michael Ruby: my Top Tips for Cannes first appeared on More About Advertising.

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Open X enjoys a winning Coca-Cola moment

Coca-Cola is currently probably WPP’s most important account – it recently lost US media to those French marauders at Publicis but handles most of the rest – and it’s having one of a number of decent moments with a new Out of Home campaign celebrating 110 years of the iconic glass bottle. By bespoke WPP … The post Open X enjoys a winning Coca-Cola moment first appeared on More About Advertising.

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Tuesday, April 22 Evening Cable News Ratings: Jesse Watters Is 1st in Adults 25-54 Demo

Watters led The Five among Adults 25-54 viewers.

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