Kalil & Co., Inc. announced the divestiture of North Carolina assets from Visible Outdoor. The assets consist of 21 static faces and 2 digital panels The post Visible Outdoor NC Assets to Lamar first appeared on OOH TODAY.

The new Panda Express campaign, "Have You Eaten Yet?," comes from AOR Opinionated, making the connection between food and love.

It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some important recent high spots and this new Out of Home campaign (which seems to have emerged mostly from Ogilvy) may be a foretaste of better times to come for the ad holding company’s creative line-up … The post MAA Ad of the Week: Coca-Cola ‘Shadows’ from WPP Open X first appeared on More About Advertising.

How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we’ve yet to see the effects of the Trump tariffs. WPP is still saying it made “continued strategic progress” in Q1 2025 despite revenue falling 5% against the same period of 2024 (down like-for-like 0.7%) with revenue … The post WPP and IPG report dismal Q1 2025 first appeared on More About Advertising.

Elevision anticipates that programmatic bookings will account for 5 to 7 percent of total revenue within the first 12 to 18 months The post Elevision & VIOOH to Make DOOH Smarter first appeared on OOH TODAY.

celebrating standout clients — including Nestlé, Philips, Omnicom Production, Air France, and Thinkproject — on the iconic Nasdaq billboard in Times Square. The post Murf AI Lights Up Nasdaq’s Times Square first appeared on OOH TODAY.

create a single source of truth across all facets of OOH media planning, performance, and attribution The post Making OOH More Accountable, Measurable, and Aligned first appeared on OOH TODAY.

The tech behemoth recorded expectation-busting ad revenues and reinforced its commitment to AI development.