A Blitz of Deodorant Marketing Suggests That a Whiff of the Covid Lockdown May Still Be With Us

Dove's chartered plane trailed this message to Coachella's sweaty attendees.

By |April 25th, 2025|Categories: News|Comments Off on A Blitz of Deodorant Marketing Suggests That a Whiff of the Covid Lockdown May Still Be With Us

Google’s Antitrust Ruling Will Bring Competition From Walled Gardens to Open Fields

Even though focus has been primarily placed on the publisher side of the business, it’s advertisers who stand to gain the most from this new era.

By |April 25th, 2025|Categories: News|Comments Off on Google’s Antitrust Ruling Will Bring Competition From Walled Gardens to Open Fields

The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

In this week's Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. Top Stories WPP Says Clients Haven't Reduced Spending Yet UK agency group WPP this morning was the last of the big four agency groups to report its Q1 financial results, showing Read More

By |April 25th, 2025|Categories: News|Comments Off on The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

Former Good Morning Texas Host Updates Viewers on Where She’s Heading Next

Jane McGarry co-hosted the morning lifestyle show Good Morning Texas for 12 years.

By |April 25th, 2025|Categories: News|Comments Off on Former Good Morning Texas Host Updates Viewers on Where She’s Heading Next

Partner Spotlight: Alice Ovadia, VP of Media Strategy

Silverpush is excited to highlight TRUth for our Partner Spotlight this week. We caught up with Alice Ovadia, VP of Media Strategy at TRUth, to learn more about the agency and talked to her about her big predictions for the ad market in the coming years. Here’s what Alice said. 1. Tell us about the […]

By |April 25th, 2025|Categories: News|Comments Off on Partner Spotlight: Alice Ovadia, VP of Media Strategy

FTC Makes Clear It Will Continue Regulating Subscription Services and Signals Enforcement Priority for Negative Option Rule in Lawsuit Against Uber

This week, the Federal Trade Commission (FTC) filed a lawsuit in federal court against rideshare and delivery company Uber for allegedly deceptive subscription practices, including making it unreasonably difficult to cancel. In the accompanying press release, FTC Chair Andrew Ferguson made clear that regulatory scrutiny of negative option and continuity programs will remain a priority:...

By |April 25th, 2025|Categories: News|Comments Off on FTC Makes Clear It Will Continue Regulating Subscription Services and Signals Enforcement Priority for Negative Option Rule in Lawsuit Against Uber
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