DOJ Wants Google to Share Search Data, but Privacy Risks and Tech Hurdles Loom Large

Other potential remedies include a sell-off of its Chrome browser, and banning default placements on phones.

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Yahoo’s First Ad Campaign for Its DSP Touts Winning 90% of Tests Against Rivals

The push targets Fortune 500 advertisers, and current customers include Kroger, Arby’s owner Inspire Brands, and Planet Fitness.

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Michael Kassan Joins AI Adtech Firm Cognitiv’s Board of Directors

Kassan is widely known as one of the ad industry’s key connectors, responsible for originating countless successful partnerships over the decades.

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Toyota Makes A Grand Entrance With The Grand Highlander

Toyota gives its drivers the stylish slo-mo tunnel fit treatment with its latest film, “Grand Walk Up.” Created by agency Saatchi & Saatchi and directed by Gravy Film’s Tomas Jonsgården, “Grand Walk Up” and “Grand Luggage” harness a great vehicle’s almost magical ability to shift how its drivers (and passengers) feel, even if they’re just rolling up to football practice or heading off on a girl’s trip. Throughout, the 2025 Toyota Grand Highlander is at the center of these characters’ choices to be bold and self-assured. In these films, director Tomas Jonsgården shows how vehicles don’t just respond to our lives;[...]

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Pentagram New York Tops Winners in Prestigious TDC71 Competition

Creative innovation and extraordinary craft were on full display in the global winners in the prestigious TDC71 Competition, announced today by the Type Directors Club, the world’s leading typography organization. This year’s esteemed global jury awarded a total of 170 TDC71 Certificates of Typographic Excellence – 104 in Communication Design, 37 in Type Design, and 29 in Lettering – to entrants from 26 countries. Leading the way with seven coveted TDC71 Certificate wins, all in Communication Design, is Pentagram New York.  They include five in Print or Digital - Brand Identity System, one each for Barco de Papel, Helions, Williamstown, Windham Campbell, and The Roald Dahl Story Company.  The firm also has two wins[...]

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‘The ESPN Chirpline’ Opens for the Stanley Cup Playoffs

Introducing: “The ESPN Chirpline”, the official hotline where fans can chirp about recent NHL trades, playoff matchups and storylines, or whatever. Just dial the free hotline: 1-844-4CHIRPIN (1-844-424-4774) and follow the prompts. The line is open! The Chirpline highlights an 800 number in a hero video. This spot is inspired by classic hotline commercials of years past. All relevant logos and the Chirpline number itself are fixed on screen for the majority of the spot, reminding viewers they have a chance to weigh in. The VO is ESPN’s Steve Levy, Host and Anchor for SportsCenter. Over the next several weeks, ESPN will select[...]

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Newport Mansions and Nail Communications Invite Visitors to “Live the Drama” at The Elms

  To draw more visitors, the Newport Mansions turned to Nail Communications to build on its successful “Live the drama” campaign.  “Our first foray into this kind of storytelling focused on their most famous property, The Breakers, and the Vanderbilt family that built it,” explained Nail Creative Partner, Alec Beckett. “But The Breakers is just one of ten amazing properties in our collection,” added Kevin O’Leary, Director of Marketing for the mansions. “The challenge was to bring the same kind of drama and excitement to another one of our National Historic Landmark properties.” The decision was made to focus on[...]

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Royal Kingdom Keeps Lebron James and Kevin Hart at the Top of Their Game

In a star-powered new campaign from Dream Games, the NBA’s all-time leading scorer and four-time champion LeBron James and award-winning actor and comedian Kevin Hart conceal their unyielding devotion to Royal Kingdom, the mobile puzzle game that is completely ad and WiFi-free. The hilarious new campaign, created and developed by Manhattan-based brand consultancy, The Robot Co., a division of Fulwell Entertainment, was brought to life by indie film studio Caviar and its Golden Globe-winning director Ramy Youssef.   In the :60 “Conspiracy”, suspicion abounds as James’ claims of literary prowess come crumbling down when it’s revealed that instead of reading the classics, he’s actually playing Royal[...]

By |April 28th, 2025|Categories: News|Comments Off on Royal Kingdom Keeps Lebron James and Kevin Hart at the Top of Their Game
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