Africa Creative and Vivo tackle ‘toxic’ smartphone addiction
This clever campaign characterizes mobile phones as a needy, controlling presence in our lives. It’s spot-on and just a little bit spooky, appropriately soundtracked by Olivia Rodrigo’s song “Jealousy, jealousy.” Africa Creative and Brazilian telco Vivo are aiming the work at Gen Z, but it will give most generations something to think about. Marina Daineze, … The post Africa Creative and Vivo tackle ‘toxic’ smartphone addiction first appeared on More About Advertising.
Heineken and the industry’s love-hate relationship with social media
Cannes Lions has released its speaker schedule and the whole week is packed with creator events, one of which is hosted by Heineken. Here, however, the beer brand is telling us to get off social media. The contradictions continue. Le Pub’s new global campaign for Heineken holds on to the old-fashioned, big film concept, but … The post Heineken and the industry’s love-hate relationship with social media first appeared on More About Advertising.
The Ultimate Guide to Building a Brand That Works on Social, SEO, and Beyond
Why Brand Building Matters Across Channels Creating a successful brand isn’t just about having a nice logo or catchy slogan. It’s about developing a consistent presence that resonates with your... The post The Ultimate Guide to Building a Brand That Works on Social, SEO, and Beyond appeared first on PGN Agency.
How MCP and A2A Are Poised to Disrupt Media Buying
If you thought programmatic advertising was the final frontier of media buying innovation, think again. The next big shake-up is coming at you with “agentic AI”
It’s the Content! Combined with Ads
Sixty-four percent (64%) of viewers are more likely to watch ads in OOH environments if they’re mixed with entertainment content ...content captures attention and cuts through ad fatigue The post It’s the Content! Combined with Ads first appeared on OOH TODAY.
OOH News You Oughta Know Today
Billboard Owner Fined, Pot Ads in Indiana, Scratch 'n Sniff OOH, —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Global unveils ‘The Greatest Show Under Earth’
will install more than 1,000 new digital screens, roll out world-first immersive formats, and launch Access All Audiences, ...shifts outdoor advertising from panel-based to audience-based planning The post Global unveils ‘The Greatest Show Under Earth’ first appeared on OOH TODAY.
Introducing AdQuick Go: the future of self-serve OOH
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the physical world. But for enterprises and distributed teams like franchises, insurance agents, and multi-location businesses, navigating the traditional OOH buying process has been complicated, slow, and dependent on third-party agencies. That changes
A game changer for activewear marketing – REFLECT wins Campaign of the Month
This April, REFLECT bags the Campaign of the Month title. Find out why their billboard design stood out from the rest. The post A game changer for activewear marketing – REFLECT wins Campaign of the Month first appeared on Billboard Media.
Madwell Is Shutting Down. Read the Email CEO Chris Sojka Sent to Staff.
The embattled agency will cease operations tonight, its CEO told employees in an email.
