Why Real Video AI Is Ad Tech’s Next Frontier
The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot. Video is where attention lives, yet most “AI for video” still treats it like a pile of screenshots and a transcript. That misses what matters in motion pictures: sequence, sound […] The post Why Real Video AI Is Ad Tech’s Next Frontier appeared first on AdExchanger.
70 Years On: How Commercial Television Has Evolved, and Where it Needs to Go Next
Last week, UK broadcaster ITV celebrated its 70th anniversary, and since ITV was the UK's first commercial broadcaster, that means it's 70 years since the birth of TV advertising in the UK. In this article Jonathan Manning, director of advanced TV at Medialab, reflects on the evolution of TV advertising over since 1955, and asks Read More
Dominic Goldman of You’re the Goods picks his Desert Island Ads
The Ads That Entertained Us Advertising has always mirrored culture, but at its best it doesn’t just reflect the world, it changes it. The ads that stay with us are the ones that reset how we see ourselves, what we wear, what we listen to. To show that power, I’ve chosen one ad from each … The post Dominic Goldman of You’re the Goods picks his Desert Island Ads first appeared on More About Advertising.
When Challenger Brands Shrink to Grow
Shrinking can provide the focus, sacrifice, and lighthouse identity challenger brands need for a strong future and long-term growth. The post When Challenger Brands Shrink to Grow appeared first on The Loomis Agency.
Stranger to Himself
Come on people, are we asleep? We can't just let them sneak silently out the back door without putting them in the stocks and getting out some ripe tomatoes, right? I mean, aren't we all a little culpable? So here are a couple facts to wake you from the dream: The post Stranger to Himself first appeared on OOH TODAY.
How US Tariffs Are Changing The Playbook For Canadian Advertisers
Since the Trump administration first threatened a 25% increase in import tariffs on Canadian goods in February, The Great White North’s sentiment towards its southern neighbor has been decidedly less neighborly. The post How US Tariffs Are Changing The Playbook For Canadian Advertisers appeared first on AdExchanger.
Home improvement gets sweary for Norwegian retailer Maxbo
Maxbo is Norway’s largest home improvement retailer, known not just for selling tools and materials but also providing workshops and expert guidance. Agency Morgenstern has leant into Maxbo’s role as a trusted problem solver with a story about an otherwise model primary school pupil who has somehow developed a habit of using very bad language … The post Home improvement gets sweary for Norwegian retailer Maxbo first appeared on More About Advertising.
OpenAI’s Biggest Ad Push Yet Brings ChatGPT Into Everyday Moments
OpenAI shifts to human-centric storytelling in its largest-ever brand campaign for ChatGPT.
Art Director Reema Trehan Crafts Bold New Brand Identity for The Den
Award-winning Art Director Reema Trehan has designed the striking new brand identity for The Den, an athletic and community hub located in Regina, Saskatchewan. The Challenge The Den’s founders wanted a brand identity that could balance two seemingly opposite forces: the competitive demands of athletic performance and the sense of belonging within a community. The design needed to be bold enough to inspire athletes of all levels while remaining approachable to those seeking connection and belonging. Reema’s Approach Reema approached the project by focusing on her strengths in strategic thinking and visual storytelling. Drawing on her years of professional creative[...]
Supreme Court Stay Sets Stage for Reconsidering Humphrey’s Executor
On Monday, the Supreme Court ruled that President Donald Trump may remove Democratic Federal Trade Commission (FTC) commissioner Rebecca Slaughter without cause while her legal challenge to the termination proceeds. Supreme Court Stay on FTC Commissioner’s Removal In a 6–3 decision, the Court granted the Trump administration’s request for a stay, temporarily blocking rulings from...
