Leagas Delaney hires new head of design

Leagas Delaney has hired AMV BBDO designer Chris Chapman as its new head of design. Chapman will re-unite will Leagas Delaney creative partners Neil Clarke and Jay Phillips who joined from BBH earlier this year. As head of integrated design Chapman (left) worked across AMV’s accounts including award-winners Essity, Sheba and The Trash Isles. Chapman … The post Leagas Delaney hires new head of design first appeared on More About Advertising.

By |October 1st, 2025|Categories: News|Comments Off on Leagas Delaney hires new head of design

Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.

The standoff with Ben & Jerry's eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.

By |September 30th, 2025|Categories: News|Comments Off on Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.

AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns The post AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact appeared first on AdExchanger.

By |September 30th, 2025|Categories: News|Comments Off on AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact

See the Pitch Deck an AI Startup Used to Raise $25M, Led by Kleiner Perkins

MAI, a startup building AI agents that run performance marketing for small- and mid-sized businesses, has raised a $25 million seed round.

By |September 30th, 2025|Categories: News|Comments Off on See the Pitch Deck an AI Startup Used to Raise $25M, Led by Kleiner Perkins

NCA promote Bodily to managing director

New Commercial Arts, now part of WPP’s Ogilvy Group, has promoted Lou Bodily to managing director. She will report to CEO Hannah White (both below, Bodily left.) Bodily also led the Sainsbury’s account and returns after a stint at Ogilvy. Bodily says: “I believe that the role of a leader is to protect the humanity … The post NCA promote Bodily to managing director first appeared on More About Advertising.

By |September 30th, 2025|Categories: News|Comments Off on NCA promote Bodily to managing director

Check Out the Pitch Deck Tie Used to Raise $10M to Help Brands Identify Customers Without Cookies

Tie's clients such as Caraway has reported generating close to $1 million in incremental sales in 2025.

By |September 30th, 2025|Categories: News|Comments Off on Check Out the Pitch Deck Tie Used to Raise $10M to Help Brands Identify Customers Without Cookies
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