Yet more from the tea wars, now it’s Pepsi Lipton (which seems to be a J/V twixt Pepsi and Lipton’s new owners CVC) launching a new global platform (Lipton is big in ice tea): ‘Tea Changes Everything.’ Adam&eveDDB is on the case and so we have some pirates being pirate-ish but then changing ‘everything’ into … The post Now Lipton jolly rogers its way into the tea wars first appeared on More About Advertising.

The One Club for Creativity kicked off Creative Week 2025 by honoring winning schools and students from 26 countries in the 2025 Young Ones Student Awards ceremony at Sony Hall in New York Young Ones is one of the world’s most comprehensive and acclaimed competitive showcases for advertising, digital communication, and design students.  The program offers four separate competitions: Young Ones ADC, offering students the chance to earn an ADC Cube by competing in many of the same disciplines and categories as the prestigious ADC Annual Awards; Young Ones One Show Brief and Client Pitch Competitions, which tasks a team of students with creating work for a specific client with the[...]

This issue can no longer be viewed as the sole responsibility of IT departments.

In the age of AI, a new approach to content creation is reshaping how eCommerce brands attract organic traffic: Generative Engine Optimization (GEO). Unlike traditional SEO, which relies heavily on manual keyword targeting and time-consuming content writing, GEO uses AI tools—like ChatGPT—to generate high-quality, search-optimized content at scale. For Shopify store owners, GEO isn’t just […] The post How to Use Generative Engine Optimization (GEO) to Drive Free Traffic to Your Shopify Store appeared first on .

“People do business with people they know, trust, and like.”  Our OOH industry is built on relationships: with clients, with vendors, with teammates, and with the communities The post Kindness is Good for Business—Ask Janea first appeared on OOH TODAY.

a preliminary list of the leading brands and agencies joining DPAA members for a series of fireside chats and intimate meetings during the The post Conversations with Leading Brands/Agencies at DPAA Cannes Curated Experience first appeared on OOH TODAY.

David Beckham is an all-too familiar sight in ad campaigns, recently clocking up appearances for (among others) Pepsi, Stella Artois, Nespresso, Walkers, and Adidas. Not forgetting multiple underwear shots for Hugo Boss and the much-memed 2024 Uber Eats Super Bowl spot alongside his wife Victoria. Beckham’s monumental global appeal for brands is reinforced by his … The post Will brand Beckham get the boot after bust-up? first appeared on More About Advertising.

The Clios is New York has handed out its awards with Spotify and Out of Home company JCDecaux winning four Grand Clios each, Spotify for its ‘Spreadbeats’ campaign from FCB New York and JCD for another B2B campaign, from David Madrid featuring a 100 year-old Spanish lady. Spotify won in the Creative Use of Data, … The post B2B ads from Spotify and JCDecaux dominate Clios first appeared on More About Advertising.

Learn how to effectively scale your digital ads for indoor and outdoor screens, focusing on design, resolution, and visibility for maximum impact. The post Ultimate Guide to Indoor and Outdoor Screen Scaling appeared first on Blip Billboards.