Jaselyn Berthelot – President, Rising Sons Fishing
Send us a text In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport. Podcast Breakdown 00:00 – 05:32 Introduction: Passion for fishing & Dream of going Pro 05:33 – 08:19 Building her personal brand & Growing platform with 100K+ 08:20 – 10:44 The ESPYs & How sport fishing is gaining popularity 10:45 – 22:03 Rising Sons Fishing & Her Career Journey 22:04 –[...]
OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos
Users are creating videos that reference longstanding antisemitic tropes.
How to Build an Effective Omnichannel Marketing Strategy
It’s not uncommon for companies to create a collection of ads, giveaways, or events that appear to be relatively successful. While these random tactics may yield short-term results, they don’t truly advance the company’s objectives. Instead, a strategic approach is required to achieve the company’s goals. According to Asana, a strategy is an action plan […] The post How to Build an Effective Omnichannel Marketing Strategy appeared first on McFadden/Gavender.
Bullard sets up Elevator to fix ‘glaringly broken’ pitch process
After leaving/losing her post as Group CCO at MullenLowe in February, Nicky Bullard is back with a business idea that she hopes will be “the antidote to the UK industry’s pitch pain,” particularly around projects, which is demanding longer and longer pitches as it becomes more and more competitive. The Elevator Pitch is an intermediary … The post Bullard sets up Elevator to fix ‘glaringly broken’ pitch process first appeared on More About Advertising.
Ads of the Week: 7 Campaigns That Caught Our Eye
Apple, Gushers, Bobbie, and more are behind this week’s standout ads
Elevate Media: Escalator Belt Advertising by MyHoardings — A Revolutionary Indoor Branding Format
In today’s fast-paced advertising world, where audience attention spans are shorter than ever, brands need...
Supply In Demand; Like Pigs In Slop
SSPs are looking pretty ripe for acquisition; agencies want real man-on-the-street content from actual human men; and AI slop is taking over the internet. The post Supply In Demand; Like Pigs In Slop appeared first on AdExchanger.
WeWork Expands Global Partnership with FRAMEN into Latin America
such as American Express, J.P. Morgan, Samsung, and Lenovo, with an influential and engaged The post WeWork Expands Global Partnership with FRAMEN into Latin America first appeared on OOH TODAY.
NEWSLETTER: Advertising, Marketing & Promotions – Fall 2025
Click here for the Fall 2025 Newsletter
Uber, Apple and more: top creative ads of the week
Every week, I attempt to curate a list of creative ads which break through clutter and information overload. In this week’s edition: ads from the US and Australia for Uber, a TVC for an e-commerce brand in Canada and more. Uber: master class in theme advertising and use of a medium Recently, I came across [...] The post Uber, Apple and more: top creative ads of the week appeared first on Bhatnaturally.
