Mashburn Outdoor announced the acquisition of Outdoor Advertising Assets in Alabama, Tennessee, and Georgia from New South Outdoor. The transaction included 39 digital and 117 static The post Mashburn Outdoor Acquires 156 Displays from New South Outdoor first appeared on OOH TODAY.

As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool, classy ads that don’t rely on endless CGI (early AI) cuts will become even thinner on the ground. So Homeground’s new effort for Beats by Dre featuring Cole (‘Cold’) Palmer gliding across the ice is … The post MAA Ad of the Week: Beats by Dre from Homeground first appeared on More About Advertising.

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Across these three unique events, one insight rang true: DOOH has matured into an active, intelligent, and essential part of the modern media mix. The post DOOH is Elevating Across Many Verticals first appeared on OOH TODAY.

Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer engagement, brand loyalty, and user acquisition strategies. These businesses excel at building a strong online presence and keeping players coming back. But what exactly do online casinos do right when it comes to marketing? And more importantly, what … The post What online casinos get right in marketing and what every business can learn first appeared on More About Advertising.

It took more time than it should have to find great work from our great industry in the past 12 months. That’s either a sign that there’s been a lack of ambition from brands or a lack of funds – in reality it’s probably a mix of both. And full disclosure, I’ve ignored any work … The post We Are Social’s Jim Coleman: My Top Tips for Cannes first appeared on More About Advertising.

Monitoring the health of your web traffic is essential for any marketer or business owner. Here, you’ll learn how Stream Companies tracks these visitors accurately, and why first‑party data and cookieless advertising strategies are reshaping the way we measure success.  The post How to Monitor Direct and Unassigned Website Visitors in GA4  appeared first on Stream Companies.

The Five was the most-watched newscast of the evening in total viewers.

Anchor Will Kunkel said he was told yesterday was his last day at the station.

Marquardt was at the center of a defamation suit brought by Zachary Young.