Travel Season Sparks Bold Outdoor Campaigns from VIP and Skybags
With the arrival of summer, the spirit of adventure takes over—bringing along rising temperatures, packed...
Amazon and Roku Unite to Target 80M Authenticated Households
The partnership provides Amazon with Roku's scale and Roku with Amazon's data
AI Revolution is “Going to be Bumpy” for Agencies Says Streamr.AI
As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. For streamr.AI, a startup whose tech allows SMEs to create AI-generated video ads and Read More
Channel 4 goes loud and proud on DEI
Not so long ago the world’s companies, including agencies and ad holding groups, were falling over themselves to boast of their DEI (diversity, equity and inclusion) credentials. Then a nasty orange ogre appeared in the White House and, all of a sudden, they weren’t. DEI champions at the ad holding companies discovered they were surplus … The post Channel 4 goes loud and proud on DEI first appeared on More About Advertising.
PayPal Debuts Shoppable Ads for Publisher Sites
The new ad format aims to engage consumers as AI is eating into retailers’ traffic.
DOOH: Big Data and Bigger Screens
Discover why premium large-format DOOH captures 5× more attention than online ads, how Branded Cities is transforming the New York media landscape, and what Ocean Outdoor’s DeepScreen™ 3D launch means for immersive brand storytelling. Get the latest insights from B.B. in this week’s top OOH roundup. The post DOOH: Big Data and Bigger Screens first appeared on OOH TODAY.
Split-Testing | A/B Testing for Outdoor Campaigns
Split-Testing in the Wild: How A/B Testing Works for Outdoor Campaigns In the digital world, marketers constantly test and refine campaigns through A/B testing—running two versions of an ad to see which performs better. But what about in the physical world of billboards and outdoor media? Can split-testing work when the medium is static, space […]
Olshan Recognized by The Legal 500 US 2025 for Advertising and Marketing, Shareholder Activism and Litigation
Olshan Frome Wolosky LLP has been recognized in the 2025 edition of The Legal 500 US as a Leading Law Firm in Advertising and Marketing: Transactional and Regulatory, with three attorneys individually ranked, including Andrew Lustigman being recognized as a Leading Partner. The firm’s recognition in this highly competitive category reflects its steady focus on advising clients in advertising law and regulatory compliance.
Edge1: An AdTech Powerhouse for Media Owners, Agencies, and Brands
Out-of-Home (OOH) advertising is evolving rapidly—and Edge1 is leading the transformation. As a comprehensive AdTech platform, Edge1 is built to empower media owners, agencies, and brands with the tools they need to manage, automate, and scale their OOH advertising operations like never before. What is Edge1? Edge1 is a robust and intelligent AdTech ecosystem specifically […]
Back-to-School Boost: Exclusive Outdoor Advertising Deals for Education Campaigns
The back-to-school season presents a prime opportunity for educational brands to create meaningful visibility. As students, parents, and educators gear up for a new academic year, strategically placed outdoor advertising ensures your brand is seen where it matters most. In a crowded digital environment, a bold outdoor campaign cuts through the noise and builds real-world […] The post Back-to-School Boost: Exclusive Outdoor Advertising Deals for Education Campaigns appeared first on The Perfect Media Group.
