Airport Corridor Advertising: Capturing Attention Before and After the Flight
Airports are more than transportation hubs. They are decision points. Every day, thousands of travelers pass through airport corridors thinking about where they’re going, where they’ve been, and what they need next. That mindset makes the roads leading to and from airports some of the most valuable environments in outdoor advertising. Airport corridor advertising focuses […]
Episode 101 – Behind the Billboard x Ad Club of New York
Visuals: https://getbehindthebillboard.com/episode-101-behind-the-billboard-x-ad-club-of-new-york Episode #101 takes us to America and the first of our New York Specials, which was a collaboration with the Ad Club of New York at their annual Breakfast Briefing “OOH NOW” in Tribeca, downtown Manhattan. It was a great event, a room full of the smartest (and loudest!) in the industry. Elicia Greenberg & Tara Claesgens were our wonderful hosts who made us feel incredibly welcome. The theme was ‘OOH NOW - the last real thing’ a poignant topic which resonated with all guests. On the day we had 10 mins each with key speakers and[...]
Tuesday briefing: Will a ban on advertising junk food help to tackle obesity in the UK?
In today’s newsletter: As new rules ban TV and online ads for high-fat, salt and sugar products, the curbing of junk food marketing has found cross-party support Good morning. The television and online advertising landscape changed yesterday, as regulations came into force across the UK limiting the amount of “less healthy” food and drink products that can be shown during the daytime and online, in an attempt to reduce obesity in the UK. For today’s newsletter I spoke to William Roberts, chief executive of the Royal Society for Public Health, about restricting advertising on these types of food – a[...]
From AI to Measurement: Disney’s Biggest Adtech Updates From CES
Disney reveals vertical video for Disney+ and a new measurement metric.
NBCUniversal Test Out Agentic Buying Across Linear and Digital Inventory
Over the past year, the concept of agentic media trading (where AI agents on both the buy-side and sell-side negotiate ad purchases) has rapidly evolved from theoretical discussions in blog posts to real-world use cases. That speedy evolution has continued into 2026, with NBCUniversal announcing it is running tests of cross-platform agentic media transactions in Read More
A burnt chicken to promote home delivery / Un peu cramé?
THE ORIGINAL? KFC Kentucky Fried Chicken – 2023 « Thanksfully there’s KFC delivery » Click the image to enlarge Source : Adsoftheworld Agency : Courage, Inc (Canada) LESS ORIGINAL Burger King – 2025 « We also deliver during the holiday season » Source : Dans Ta Pub Agency : Buzzman (France)
How Influencer Content Wins Over Traditional Brand Ads
Why Influencer Content Performs Better Prior to the ascendance of social media, companies spent a lot of capital on celebrity endorsements. For decades, the thinking was that everyone loves celebrities, and if a celebrity we admire tells us to buy something, we’re more likely to do just that. Today, people don’t believe much of traditional […] The post How Influencer Content Wins Over Traditional Brand Ads appeared first on McFadden/Gavender.
TBPN, Tech’s Hottest Show, Adds New Sponsors in Shopify, Plaid, AppLovin
TBPN's newest sponsors include the New York Stock Exchange (NYSE), Shopify, Plaid, CrowdStrike, AppLovin, and others.
Here’s What Amazon Is Telling Advertisers Behind Closed Doors
Ahead of CES, Amazon vp of global ad sales Alan Moss gives ADWEEK a peek inside client meetings.
Omnicom Preps for a High Stakes CES
The holding company is gearing up for its first major showcase since acquiring IPG
