The landscape of earned media has dramatically changed. As digital consumption patterns continue to evolve at a rapid pace, marketers must reassess their strategies for securing meaningful coverage in both traditional and new media. The playbook of relationship-based favors and mass pitching is over. Instead, a more value-driven and thoughtful approach has taken hold, prioritizing […] The post The New Playbook for Earned Media – PR Planning that Authentically Connects with Journalists, Influencers & Consumers appeared first on .

She'll also serve as a fill-in weekend anchor for Brenna Weick and Johnny Archer at WCAU

He'll serve as a campaign spokesperson and host of the annual the Clear The Shelters TV special debuting on NBC stations nationwide

Jim Keller will be responsible for leading the entire ad sales portfolio for FanDuel Sports Network.

Eyeo has a new head and a brand-new bag. On Monday, the ad blocking and filtering company, announced a change in leadership, with Frank Einecke stepping down as CEO after roughly three years in the role. Einecke, who will stay on as an advisor, is being replaced by Douglas de Jager, the founder and former […] The post Eyeo Names New CEO, Cuts 40% Of Staff And Refocuses The Business On Privacy appeared first on AdExchanger.

MFE-MediaForEurope, the Berlusconi-owned pan-European media holding company, this morning announced it has raised its takeover offer for ProsiebenSat.1. The increase comes after the ProSieben board recommended shareholders reject MFE's previous bid, which the German broadcaster called “inadequate from a financial perspective.” The media holding company, which is ProSieben's largest shareholder, has therefore upped the offer, Read More

We are not all the same, and we do not all experience the world in the same way.

Apple has mostly managed to stay on the right side of the privacy/fake news controversy but this new iPhone feature – where you can add/subtract/restore an element via your camera – may be seen by some as creepy. In this case a creepy cat. Would have been catnip for dictators wishing to rewrite history as … The post Apple’s creepy cat changes the picture first appeared on More About Advertising.

For advertising agencies, landing new business often gets framed as “winning big accounts” or “signing clients with the biggest budgets.” And yes—budget matters. You need resources to create great work and generate meaningful results. But focusing solely on dollar signs is short-sighted. Read more » The post New Business Isn’t Just About Big Budgets appeared first on St. Gregory.

helmed by the third and fourth generations of Young’s family, YESCO creates, services and maintains award-winning The post 32 Years at YESCO —Happy Trails to Jones first appeared on OOH TODAY.