Why You Need More Than an Advertising Dashboard to Manage Media Spend
Dashboards visualize data, but they don't track financial truth. Discover why an advertising ledger is essential for accurate media planning and reconciliation.
NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins
Sports content is significant part of NBCUniversal's streaming growth, and political tensions could impact its upcoming broadcasts. The post NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins appeared first on AdExchanger.
EXCLUSIVE: Read the Email TikTok Sent to Advertisers After Its U.S. Rollover Screwed Up Their Campaigns
The company told advertisers its U.S. data center failure could mean missing ads and broken campaign features
What’s Next For ChatGPT Ads: The Facts And The Theories
Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely? The post What’s Next For ChatGPT Ads: The Facts And The Theories appeared first on AdExchanger.
TBWA Worldwide COO to head up McCann UK
In another win for Omnicom over IPG, McCann UK’s new CEO is Philip Brett, who has worked at TBWA since 1992. A Brit who spent 15 years at TBWA in Asia, he moved back to London when he was made chief operating officer for the worldwide network in 2017. Brett will report directly to Tyler … The post TBWA Worldwide COO to head up McCann UK first appeared on More About Advertising.
Heineken sets out to prove that fans have more friends
“Fans have more friends” is Heineken’s way to bring together its sponsorships across football, formula 1 and music under a single platform. It’s all part of the brand’s ongoing message around prioritising real life social experiences. The new film was accompanied by a social experiment. An Australian living in New York handed out flyers in … The post Heineken sets out to prove that fans have more friends first appeared on More About Advertising.
Novo Nordisk Teases Super Bowl Ad, While Eli Lilly Confirms Streaming Plans
Wegovy, Ozempic, and Zepbound makers will show up in and around the Big Game.
Silence Is Strategy: Smart Brands Are Staying Out of Minneapolis
There’s a case to stay quiet. Stay in your commercial lane. And remember what business you’re actually in.
The 90-Day OOH Operator Playbook
Man! I wish I had his when I managed my OOH Markets back in the day! The post The 90-Day OOH Operator Playbook first appeared on OOH TODAY.
AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google?
AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content. The post AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google? appeared first on AdExchanger.
