A Digital Advertising and Marketing Agency’s Take on YouTube’s Generative AI for Shorts YouTube has unveiled a new wave of AI-powered tools aimed at simplifying content creation for Shorts. These features, including photo-to-video animation and AI-generated storytelling prompts, promise to make short-form content easier to produce—and potentially more engaging. For any digital advertising and marketing agency, these updates signal a shift in how content will be made and consumed across platforms. Photo-to-Video Animation: A Shortcut to Sharable Content One standout tool uses AI to animate static images from a user’s phone into short, stylized video clips. It's not a groundbreaking[...]

The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming BRAND-SIDE 2025 conference, taking place September 24-25 at the Hyatt Centric in downtown Nashville. The two-day conference features sessions for both experienced in-house leaders and those new to working at a brand.  The one-of-a-kind experience will provide a behind-the-scenes look at the tactics and cultures of the teams that build, maintain, and grow a brand’s presence in the market. Among the confirmed speakers to date at this year’s BRAND-SIDE are: Ricardo Aspiazu, SVP, Creative & Brand Design, Verizon Roger Sho Gehrmann, VP of Integrated Partnerships, MassiveMusic Andy[...]

Actor’s Astronomer ad pokes fun at canoodling CEO, while Kim Kardashian’s face sling raises eyebrows and jowls She is an actor, a businesswoman, a guru and an influencer, but at heart – let’s be honest – Gwyneth Paltrow is a sales guy, who has shown us time and again via Goop how thoroughly she understands how to monetise sneering. This week, crisis PR-style, she lent her world-class expertise to Astronomer, the company that dragged everyone’s eyes up to the jumbotron at a Coldplay concert two weeks ago when two of its married executives were entwined where they shouldn’t have been.

It was the highest-rated show in primetime.

Fox News remained the most-watched network during this period, followed by MSNBC and then CNN.

One week into the social-media maelstrom created by Sydney Sweeney slipping into her great jeans—while talking about her great genes—American Eagle broke its deafening silence by issuing a statement on […]

Telemundo to simulcast a news show every weekday morning from 7 to 8 a.m. ET.

The media entity expects to see the majority of its operations end on September 30, 2025.

Lab Weekly — 08/01/2025 More thoughts on Hollywood x AI; A new Floor 9 episode; Plus, the latest AI news about AI browsers, stablecoins, Fortnite activations, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here Updates to Hollywood’s Complicated Relationship with AI Content This week, Amazon’s investment in Fabel Studio, a startup behind an AI streaming platform called “Showrunner” that lets paying subscribers use AI to create animated shows or build on existing IP, is a good indicator of how fast things are changing in Hollywood in regards to AI creative tools. So[...]

Ed Couchman was previously head of advertising sales, U.K. and Europe at Spotify.