Starlite Taps Onorato as Chairman of Board
a former president of the Stop&Shop supermarket chain. Recently served as president of Inserra ShopRite supermarkets. Known for his data-driven The post Starlite Taps Onorato as Chairman of Board first appeared on OOH TODAY.
Week in Review: FranceTV Partners with YouTube, US Legislators Propose a New Data Act, and RTL Gets Green Light for Sky Deutschland Takeover
In this week's Week in Review: FranceTV announced a new partnership with YouTube, US Republicans propose a new national data bill, and RTL gets EU approval for its Sky Deutschland acquisition. Top Stories FranceTV to Air All News and Directly Monetise Content on YouTube French public service broadcaster France Télévisions announced on Thursday an expansion Read More
Week of April 13 Evening News Ratings: NBC and CBS Grow in Demo
NBC News and CBS News finish the week with growth in the Adults 25-54 demo.
Ticker: Cable Networks Offer Live Coverage of the WHCD
NBC News’ Jenna Bush Hager recently interviewed four former U.S. presidents.
Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow
The Hoda Kotb and Savannah Guthrie reunion kept NBC News’ Today at No. 1.
HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions
HP TV+ wants to capitalize on laptop-based viewing.
Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard that preempts existing state privacy laws. (Preemption is one of the main reasons past federal privacy bills haven’t gone anywhere. […] The post Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing? appeared first on AdExchanger.
THE TRUST LEDGER: Why Some Brands Compound While Others Quietly Disappear
Most brands are not growing. They are spending. The dashboard cannot tell the difference. Hit the target. Close the quarter. Green arrows on the slide. And somewhere in the data nobody looks at, something moved the other way — the customers who used to return without prompting, the ones who paid full price because the […]
‘It Existed Before Fox News Channel’: Inside the 30th Anniversary of Fox News Sunday
Fox News Sunday's Shannon Bream and executive producer Jessica Loker share vision for 30th anniversary and beyond.
An Audience So Nice You Bought It Twice (And That’s Not A Good Thing)
Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But while attention now flows seamlessly across screens, media plans remain siloed. Upfront and programmatic strategies (and the budgets behind them) each work to […] The post An Audience So Nice You Bought It Twice (And That’s Not A Good Thing) appeared first on AdExchanger.
