combines audience data from several leading healthcare data providers with a mapping tool that shows pharma marketers which OOH inventory is most likely to deliver The post Lamar’s Innovative Approach with Pharma and Healthcare first appeared on OOH TODAY.

Complaint lodged asks ASA to investigate claims made in promotion launched in conjunction with household brands The UK advertising watchdog has received a complaint about its own high-profile UK-wide campaign, accusing it of breaking the rules it enforces around misleading marketing. The Advertising Standards Authority (ASA), which investigates whether ads breach UK regulations, is being asked to investigate claims made in its campaign launched in conjunction with household brands including Tesco, Comparethemarket and Lloyds bank.

As linear TV continues to decline in both viewership and advertising revenue, broadcasters are looking to move the dial by investing in ad products for their streaming services. For UK broadcaster Channel 4, that transformation is well underway, with digital ad sales making up 30 percent of total revenues in 2024 - a target the Read More

When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform. But that’s exactly what happened – and it was a surprisingly logical transition, according to Adam Putterman, CMO of Ours Privacy, the CDP business that emerged from Ours […] The post How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers appeared first on AdExchanger.

This PSA campaign by Art Director, Sarah Croibier, boldly visualizes some very uncomfortable truths about about skin cancer and the way we try to find answers to questions we're afraid to ask...   People are afraid of skin cancer.  Thousands turn to online forums, posting mole photos and searching for reassurance, but avoiding the doctor out of fear. The truth is, while people are scared of a diagnosis, they’re often more afraid of confirming their worries.  Yet avoiding answers only makes the risk greater. Because when it comes to your health, the unknown poses a greater risk than the known. What[...]

Bhatia is leaving Amazon after joining the tech giant in April 2024.

Kraft Heinz recently announced a planned split into two separate companies with the goal of improving operating performance and accompanying shareholder return for each of the successor entities. This announcement has generated significant coverage in the business and financial press, with much of this coverage focusing on the challenges Kraft Heinz has faced related to changing consumer tastes and preferences. Additionally, many other companies in consumer products have lamented recent softness in consumer spending across...

Discover how AI audience segmentation can drive 3X revenue growth for mid-sized companies.

Regulators ordered the tech giant to end ‘self-preferencing practices’ in advertising services but declined to force sale European Union regulators on Friday hit Google with a €2.95bn ($3.5bn) fine for breaching the bloc’s competition rules by favoring its own digital advertising services, marking the fourth such antitrust penalty for the company as well as a retreat from previous threats to break up the tech giant. The European Commission, the 27-nation bloc’s executive branch and top antitrust enforcer, also ordered the US company to end its “self-preferencing practices” and take steps to stop “conflicts of interest” along the advertising technology supply[...]