How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads
Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. Media agency Multiply claims to have “self-learning ads” and proprietary AI software that tracks real-time signals to understand performance and brand sentiment. It develops new versions of ads for B2B companies based on the most recent data about […] The post How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads appeared first on AdExchanger.
Aldi finally outs Tesco and Sainsbury’s
Aldi is reportedly reviewing its worldwide creative account, might the UK’s Pablo (not part of a network) be in with a shout? It’s been signed up by Aldi Ireland and here’s its second effort, for eggs. And, at last, it features what’s been hiding in plain sight for years: number one and two in the … The post Aldi finally outs Tesco and Sainsbury’s first appeared on More About Advertising.
Costco Adds Adtech Firm Moloco to Scale Retail Media Network
A new ad format aims to improve relevancy.
ADWEEK Brand Genius 2026 Nominations Now Open
Nominations for 2026 ADWEEK Brand Genius are officially open. For decades, ADWEEK’s Brand Genius awards have honored the luminaries and leaders redefining the rules of brand building. From marketers to […]
Understanding the When: StreetMetrics Data Guided Smarter MSUFCU Media Targeting
Intersection x MSUFCU's Chicago OOH campaign drove an 8.6x overall lift in branch visitation; through StreetMetrics' offering of isolated exposure by time we uncovered peak campaign performance The post Understanding the When: StreetMetrics Data Guided Smarter MSUFCU Media Targeting first appeared on OOH TODAY.
Street Media Partnership with Victor
Street Media Group announce a partnership with Victor Outdoor, expanding its OOH footprint across central and eastern Nebraska, including the Omaha The post Street Media Partnership with Victor first appeared on OOH TODAY.
Burger King Wants to Reclaim the Flame and Make You the New King
Burger King is taking a page from Domino’s 2009 playbook and reinvigorating the brand by focusing on improving its food, customer service, and overall restaurant experience. To highlight the changes underway, Burger King premiered its brand reset commercial, which introduces the new brand platform, “There’s a New King, and it’s You,” during the Oscars on Sunday night. […] The post Burger King Wants to Reclaim the Flame and Make You the New King appeared first on Adpulp.
MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media
Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast-forward to today, and MyFitnessPal has just announced the launch […] The post MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media appeared first on AdExchanger.
98th Oscars Down Nearly 2 Million Viewers, Reaching 17.86 Million
The 2026 Oscars take a viewership dip.
Week in Charts: Stagwell’s Mark Penn on the State of Holdcos, AI Concerns Top IAB Europe Challenges, and “Subscription Cycling” on the Rise
In this week's Week in Charts, Stagwell's Mark Penn on the state of holdcos, AI concerns top IAB Europe challenges, and "subscription cycling" on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Read More
