This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as in, people assigning agents the latitude and payment info to make purchases on their behalf – will actually happen. Unlike “illusion,” say, or a term like “potential” or “promise,” the […] The post Is Agentic Commerce An Oasis Or Mirage? appeared first on AdExchanger.

Publishers are losing search traffic as consumers flock to generative AI answer engines. The trend is forcing pubs to get the most out of the traffic that still comes to their sites.  But publishers are also losing visibility into the traffic they still have as users take measures to protect themselves from being tracked online. […] The post Penske Media Illuminates Dark Traffic To Find New Revenue appeared first on AdExchanger.

By Sascha Kunze. HP Printed billboard I miss the days of a simple brief. Figure out one’s strength and then build on it and find the most succinct and engaging way of getting it across. This idea delivers on all fronts. It’s simple and therein lies its strength. McDonald’s Gamifries In a world drowning in … The post (Not) Top Tips for Cannes – but these might win anyway first appeared on More About Advertising.

...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post Sales —OOH Classifieds Today first appeared on OOH TODAY.

Born & Brewed Boston Bold The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Giving Classic the Finger The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Steel City Billboards continues to strengthen its position as a leading independent operator ...adding 22 digital faces ...in the Pittsburgh market The post Steel City —Expands first appeared on OOH TODAY.

Repetition in online advertising helps create familiarity and comfort. It also reenforces messaging and creates confidence, all of which are essential for building brand trust and supporting conversion. According to Medium, a person needs to encounter a consistent message seven times before taking action. Our brains are wired to favor familiar things. When we repeatedly […] The post How Repetition Strengthens Brand Recognition and Trust appeared first on McFadden/Gavender.

Audiences are scrolling quickly and deciding within seconds what to engage with. Brands need to capture interest immediately to stay relevant. How Short Are Our Attention Spans? For many years, it was taken for granted that the length of time people could pay attention to a movie being shown in a theater was about two […] The post How to Market for Short Attention Spans Without Losing Your Brand Voice appeared first on McFadden/Gavender.