What DSP/SSP Convergence Means for a $9.5 Billion Industry That Still Runs on Phone Calls
There is a thesis circulating in the adtech industry that goes, more or less, like this: the traditional separation between the platforms that help advertisers buy ads and the platforms that help publishers sell ads is collapsing, and the result will be a world with fewer intermediaries, shorter supply chains,
Creating Online Surveys to Boost Small Business Feedback
Every United States small business owner knows how easy it is to feel uncertain about what customers really think. Without focused customer feedback, even the best marketing plan can miss... The post Creating Online Surveys to Boost Small Business Feedback appeared first on PGN Agency.
Pinterest Is Ready For Its CTV Debut
Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready For Its CTV Debut appeared first on AdExchanger.
Predictive Analysis And Performance Go Hand In Hand
Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads. The post Predictive Analysis And Performance Go Hand In Hand appeared first on AdExchanger.
Even PayPal Ads Has Its Own ID Now
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base. The most important thing to know about the ID, according to Dan Robbins, head of growth and strategy for […] The post Even PayPal Ads Has Its Own ID Now appeared first on AdExchanger.
Upfront Shocker! TelevisaUnivision Switches Ad Sales Chiefs: Tim Natividad Out, John Kozack In
TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.
Upfront Shocker! TelevisaUnivision Switches Ad Sales Chiefs: Tim Natividad Out, John Kozack In
TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.
Week of April 13 Cable News Ratings: Cable News Networks See Drops
A slower news week resulted in all cable networks seeing week-to-week decreases.
Week of April 13 Cable News Ratings: Cable News Networks See Drops
A slower news week resulted in all cable networks seeing week-to-week decreases.
