What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing
As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […] The post What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing appeared first on AdExchanger.
What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer
I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […] The post What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer appeared first on AdExchanger.
Revlon Unveils Teyana Taylor as Face of ‘Be Unforgettable’ Campaign
Revlon has introduced Teyana Taylor as the new face of its 'Be Unforgettable' campaign, featuring one of its popular products, the Super Lustrous Lipstick. Taylor, noted for her diverse talents across film, fashion, and music, embodies the modern evolution of glamour, aligning with the campaign's em...
IKEA Promotes Pantry Organization with ‘Unpackaged Goods’ Campaign
IKEA has launched a new campaign titled 'Unpackaged Goods' aimed at encouraging Canadians to organize their pantries using the brand's storage solutions. The campaign taps into the growing trend of minimalist pantry aesthetics, which have become popular through social media influencers and celebriti...
Jägermeister Unveils D.I.C.S. for Ice Cold Shot Enthusiasts
Jägermeister has launched a new campaign introducing the Division Dedicated to Ice Cold Shots (D.I.C.S.), aimed at highlighting its commitment to serving its signature drink at the optimal cold temperature. The campaign, set in the company's U.S. headquarters, features real employees and presents a...
Comic: ‘I Just Wanna Watch The Game!’
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘I Just Wanna Watch The Game!’ appeared first on AdExchanger.
Is Amazon Ready For An Agentic Future?; The Cost Of Building AI
Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $70 billion in ad revenue over the past 12 months. (Just for the sake of comparison, Alphabet did $100 billion last quarter.) But, at this pace, it likely won’t be long before Amazon can tout a […] The post Is Amazon Ready For An Agentic Future?; The Cost Of Building AI appeared first on AdExchanger.
Inventory Package Templates
Some inventory is only sold as a group. Now the packages you build for it don't have to be recreated every time. Not all OOH inventory is sold unit by unit. Wrapped vehicle fleets, subway station takeovers, street furniture networks — these formats only make sense as a
Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users
Generative AI has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 million. In the US, daily users were up 7% YOY to a total of 53.5 million. And Reddit isn’t expecting […] The post Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users appeared first on AdExchanger.
Roku Is Carving Out A Niche As A Low-Cost Alternative
Roku's two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue. The post Roku Is Carving Out A Niche As A Low-Cost Alternative appeared first on AdExchanger.
