The Best Billboard I Saw Today
The Upside Down Meets the Frozen Aisle The post The Best Billboard I Saw Today first appeared on OOH TODAY.
OOH Words on the Street Today —’Cinco Wallpaper’
… it’s not OOH. It’s just expensive wallpaper. The post OOH Words on the Street Today —’Cinco Wallpaper’ first appeared on OOH TODAY.
The FTC Bars Kochava From Selling Sensitive Data Without Consent
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement. On Monday, the FTC filed a proposed order in the US District Court for the District of Idaho that would bar Kochava and its data‑broker subsidiary, Collective Data […] The post The FTC Bars Kochava From Selling Sensitive Data Without Consent appeared first on AdExchanger.
Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs
Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3. The post Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs appeared first on AdExchanger.
How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash
The budget airline's brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds
Duncan Painter Leaves Omnicom
Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom's global platforms business, Omni, will take over as CEO.
Could a Unified, Independent Measurement System for CTV Be Close?
This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While […]
How Marketers Can Get Clean Incrementality Measurements in a Messy World
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]
Turning Complex Data Into Genuine Audience Connections
This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase intent these days, but the […]
The Three Things Every Local Business Needs Before Buying Ads
You’ve poured money into marketing and aren’t getting the results you’d expect. Yet you can’t figure out why. You might be using the right platforms and have great creative content to share. But do you have all of the puzzle pieces to put together an effective marketing plan that will get you new customers and […] The post The Three Things Every Local Business Needs Before Buying Ads appeared first on Blip Billboards.
