Lay’s “Epic Watch Party” Brings Messi, Beckham & Fans Together for World Cup 2026 ⚽?
Just in time for the FIFA World Cup 2026, Lay’s is announcing the latest installment of its “No Lay’s, No Game” campaign – and it’s pretty EPIC. In a new 360-marketing campaign, Lay’s is announcing The Epic Watch Party, a first-of-its-kind activation where Lay’s united legendary players – Alexia Putellas, Lionel Messi, David Beckham, Thierry Henry and Steve Carell – with real, unsuspecting fans for an unforgettable celebration. The Strategic Pivot: Lay’s tapped into the idea of scalable intimacy – finding real people where they are – at a grocery store or on their phones – and found a way[...]
Black Noise Goes Public with Open Letter Campaign Exposing the Bloated Holding-Company Model
Black Noise®, the independent creative agency founded by veteran creative leader Craig Crawford, is going public with a paid trade-press campaign that exposes a bloated holding-company business model. The campaign points to a growing field of small, independent agencies, studios and collectives offering CMOs a credible alternative to the holding-company establishment. Launching today in trade pubs, the campaign features a series of open letters addressed to chief marketing officers in the travel, automotive and quick-service restaurant industries. Each letter is built around an iconic tagline: “We try harder,” written for Avis in 1962; “Think small,” created for Volkswagen in 1959;[...]
Multi-Grain Audience Indexing
Audience index scores are relative. What they're relative to determines what they actually tell you. We’re excited to introduce Multi-Grain Audience Indexing, a key upgrade to how audience insights work in AdQuick. Today' we'll go through a brief intro to better understand how
POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch
At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible. In conversations […] The post POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch appeared first on AdExchanger.
Ajaz Ahmed’s Studio.One snatches Coca-Cola Christmas from WPP
Revenge is sweet they say, some add that it’s best eaten cold. Ajaz Ahmed’s new outfit Studio.One has reportedly pipped WPP’s Open X to Coca-Cola’s prized 2026 Christmas campaign despite Open X supposedly enjoying possession of the entire Coke business (except media, of which more later.) Ahmed (above) was the founder of AKQA, the digital … The post Ajaz Ahmed’s Studio.One snatches Coca-Cola Christmas from WPP first appeared on More About Advertising.
OpenAI Opens ChatGPT Ads to Self-Service Platform
OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options.
From Devices to Daily Life: Samsung’s AI Living Push
Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing.
Chief Growth Officer Norm de Greve to Leave General Motors
The marketing exec's departure comes at a dynamic time for the automaker
Campbell’s Risa Cretella on Reinventing Iconic Brands and Winning in Commoditized Categories
Plus, empowering teams to act with conviction, even without perfect data.
Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel?
Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced on Tuesday along with the public launch of its self-serve ads manager, a cost-per-click bidding product (which is native to search advertisers, compared to the programmatic CPM) […] The post Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel? appeared first on AdExchanger.
