MAA Ad of the Week: Disney’s ‘Lifetime of Great Stories’ from VCCP
It’s not often that the Mighty Mouse needs a helping hand but Disney is currently being pursued by a nasty old orange moggy after Jimmy Kimmel had the effrontery to make a joke about Melania. Trump’s war agains the media and, in effect, free speech is one of many but it matters all the same. … The post MAA Ad of the Week: Disney’s ‘Lifetime of Great Stories’ from VCCP first appeared on More About Advertising.
U.S. vs. UK Contract Law in Advertising Agency Agreements Explained
Negotiating a cross-border, U.S./U.K. advertising agency services agreement adds some additional wrinkles to the already well-wrinkled list of considerations for every ad agency contract. Obviously, extra consideration must be paid to things like privacy and data security, but more prosaic considerations include termination with/without cause, choice of law, and whether to arbitrate disputes. While all...
New York City Proposes Strict Click-to-Cancel Subscription Requirements
New York City is poised to strengthen local enforcement of autorenewal and subscription programs, largely mirroring and operationalizing requirements already imposed under New York’s autorenewal law. On April 8, the New York City Department of Consumer and Worker Protection (DCWP), led by Commissioner Samuel Levine, published a proposed “Click-to-Cancel” rule that would require any business...
Inside the Ad Law Tool Kit: Email Marketing
Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable’s Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Want more? Click here to download the entire Tool Kit. Commercial email marketing poses private litigation risks and regulatory hurdles that should be considered before launching...
IEEPA Tariffs Invalidated: Rising Class Action Risk for Consumer Pricing
After the Supreme Court’s decision invalidating tariffs imposed under the International Emergency Economic Powers Act (IEEPA), the plaintiffs’ bar has found a new hook for challenges affecting retailers. The litigation risk is landing not just on importers seeking refunds from the government, but on retailers, marketplaces, and service providers that passed tariff costs through to...
Stored Payment Credentials and ROSCA: Lessons from the FTC’s Uber Case
From one-click checkouts to autofilled payment fields, the modern payment experience is built on convenience. Consumers have come to expect that apps, websites, and even their mobile devices will seamlessly store and deploy their payment credentials with minimal friction. But beneath this ease lies a growing legal tension, particularly in subscriptions and automatic renewals programs,...
The Best Billboard I Saw Today
This Is Going To Be HUGE The post The Best Billboard I Saw Today first appeared on OOH TODAY.
System1 JCDecaux OOH of the Month
The Power of Polarizing Ads ...this month’s look at the best and most interesting Out Of Home ads we’re looking at three UK poster ads The post System1 JCDecaux OOH of the Month first appeared on OOH TODAY.
VIOOH partners with Abode Media to expand programmatic DOOH footprint across premium residential locations
VIOOH has partnered with Abode Media to bring programmatic advertising to premium residential DOOH screens across major UK cities, giving brands high-impact access to affluent audiences in trusted everyday living spaces. The post VIOOH partners with Abode Media to expand programmatic DOOH footprint across premium residential locations first appeared on OOH TODAY.
InMobi Goes All In On iOS; Automation, But With Handholding
InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One rationale behind the deal – and InMobi’s desire to sharpen its Apple Ads chops – is the well-documented trend that the loss of Apple ad IDs shifted spend to Android, which […] The post InMobi Goes All In On iOS; Automation, But With Handholding appeared first on AdExchanger.
