Amid Sociopolitical Headwinds, Activist Group Clean Creatives Appoints New Executive Director
Laura Ranzato shared how the campaign has evolved—and what's next.
The more you snore, the bigger the discount / Un peu fatiguant?
THE ORIGINAL? Sleepzone « In-snore coupons » – January 2025 « The louder people snore, the greater the discount » Click the image to enlarge Source : Cannes Lions Longlist Agency : Impact BBDO Dubai (UAE) LESS ORIGINAL Calm mattresses « Sound of divorce » – March 2025 « The more intense the snoring, the greater the discount » Watch the Case Study (You […]
Overcoming The AI ‘Confidence Gap’ Among US Marketers
There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel confident in their understanding of how AI-powered technologies work. That 42-point gap is an indicator of early friction in AI adoption. We […] The post Overcoming The AI ‘Confidence Gap’ Among US Marketers appeared first on AdExchanger.
The 20 Best Ads of 2025
ADWEEK picks its favorite ads of 2025.
Holiday Visitors Are Here to Shop
By identifying exactly who is in a market, you can prove the value of your inventory and connect campaigns to real-world results with confidence. The post Holiday Visitors Are Here to Shop first appeared on OOH TODAY.
Fresh From BBC Separation, Good Food is Baking Video into Business
The popularity of cooking videos on social media has not only given rise to some unlikely food trends (pickle juice anyone?), but is reshaping the way food websites think about producing and distributing content. Earlier this year, Immediate, the publishing group that owns Good Food, Radio Times and BBC Gardeners' World, opened the Good Food Read More
The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead
One of The Trade Desk’s longest-tenured leaders on the product side has left the company. Jud Spencer, who served as one of TTD’s lead engineers for the past 12-plus years, confirmed to AdExchanger that his last day at the DSP was Nov. 21. Spencer declined to elaborate on the reason for his departure or to […] The post The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead appeared first on AdExchanger.
Ninth Circuit Affirms the FTC’s Authority to Seek Damages After AMG Capital
Last week, the Ninth Circuit Court of Appeals upheld a decision issuing a permanent injunction and over $7 million in sanctions against people engaged in an illegal multilevel marketing scheme. The court’s opinion in Federal Trade Commission (FTC) v. Noland sheds light on the scope of the agency’s power to obtain monetary relief after the...
American Eagle’s Sydney Sweeney and Travis Kelce Campaigns Grew Customer Loyalty by 4%
Comparable sales at American Eagle grew 1%, while its sub-brand Aerie saw 11% growth.
