Ads of the Week: 9 Campaigns That Caught Our Eye, From On to Coca-Cola
On, Coca-Cola, WNBA, Wise, AT&;T, and more are behind the week's standout ads.
Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth
Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion. The post Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth appeared first on AdExchanger.
AI Ads Everywhere, Creative Scarcity
A well-placed billboard or installation isn’t competing with a thousand adjacent posts and notifications. It exists in physical space, at human scale, where context The post AI Ads Everywhere, Creative Scarcity first appeared on OOH TODAY.
AppLovin’s CEO Is No Longer Board Chair and Two Top Execs Are Stepping Down
Public adtech company AppLovin is undergoing a substantive power shift with a slate of changes to its C-suite and board of directors.
Corporate Park Advertising for B2B and Premium Audience Targeting
In the traditional world of marketing, “reaching the decision-maker” is often the hardest part of...
Build Your First AI Agent at Social Media Week
Code and Theory experts will walk you through hands-on agent building, and you'll leave with tools you can actually use.
Who is Apple’s Lil’ Finder Guy? And what is he for?
Apple seems to be intent on shedding its tech bro image in favour of a more Gen Z-friendly vibe, complete with a new animated mascot who arrived just in time for the launch of the MacBook Neo, which costs half the price of a regular MacBook and comes in a selection of shades including lime … The post Who is Apple’s Lil’ Finder Guy? And what is he for? first appeared on More About Advertising.
The AI Performance dashboard: Your view into where your brand appears across the AI web
The new AI Performance dashboard gives advertisers key visibility and insights to understand how their content is cited in generative answers.
Dentsu Says Advertisers are Underinvesting in Video for Brand Building
Linear TV is still held up by many on the buy-side as primarily a brand-building tool. That perception can work against it at times, as broadcasters push to attract more performance budgets. But it still definitely sees the benefit, as it's still common for clients to default to linear TV for their big brand pushes. Read More
What Is AI Automating In Ad Tech?
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech. The post What Is AI Automating In Ad Tech? appeared first on AdExchanger.
