Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys
Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated […] The post Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys appeared first on AdExchanger.
BCW on the block as WPP weighs exit from PR
WPP is reportedly planning a sale of Burson, what’s left of its rambling array of PR businesses. Burson is an amalgam of BCW (Burson plus Cohn & Wolfe) and Hill & Knowlton, once the biggest in the UK. In 2024 WPP sold a majority stake in FGS Global, its other big PR business, to private … The post BCW on the block as WPP weighs exit from PR first appeared on More About Advertising.
Freely Opens Up to CTV OS Partners’ FAST Channels with ‘Spotlight Channels’
Freely, the free streaming service launched by the UK’s public service broadcasters (PSBs), today announced the launch of 'Spotlight Channels', a new initiative which will allow the service's CTV operating system partners to embed their free ad-supported streaming TV (FAST) channels in Freely's live interface. Freely launched in the UK just under two years ago, Read More
Set Designers Weigh the Real Cost of News Networks Looking Like Podcasts
Is the casual on-air look of news shows a threat to the set design business?
That’s It!
But I will be in New Orleans for the IBO show, so I am hoping to come back jam packed with all kinds of The post That’s It! first appeared on OOH TODAY.
Why CTV Is Becoming The First Real Test Of Agentic Advertising
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined […] The post Why CTV Is Becoming The First Real Test Of Agentic Advertising appeared first on AdExchanger.
Best new creative ads: Volkswagen, Amazonia, Amstel and more
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like [...] The post Best new creative ads: Volkswagen, Amazonia, Amstel and more appeared first on Bhatnaturally.
Inside the Ad Law Tool Kit: Advertising Claim Substantiation
Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable’s Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Want more? Click here to download the entire Tool Kit. Advertising Claims Substantiation Objective advertising claims must be supported by prior substantiation. These claims—whether express or...
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Los Angeles – National Account Executive—OOH Classifieds Today
...seeking a high-performing National Account Executive based in Los Angeles to join our dynamic sales team The post Los Angeles – National Account Executive—OOH Classifieds Today first appeared on OOH TODAY.
