How AI Is Democratizing Content and Creating Today’s ‘Access Era’
Higgsfield AI's Mahi de Silva reveals how creativity barriers are coming down at ADWEEK's Social Media Week.
BMW Digital Founder Urges Brands to Trade Moments for Commitments
At Social Media Week, NeAndre Broussard argued that consistency will outperform trend-driven campaigns.
Patrón Takes Shot at Sponsoring Prime Video’s NBA Nightcap Through the Playoffs
Prime Video shares advertising game plan for NBA playoffs.
Betterment’s ‘Anti‑Marketing’ Machine
Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acquisition. But once someone becomes a user, it’s up to Rosenblum to keep them calm, hands-off and focused on the long term – which is hard to do […] The post Betterment’s ‘Anti‑Marketing’ Machine appeared first on AdExchanger.
Dhar Mann Kicks Off Social Media Week With $1,000 Old Navy Giveaway
ADWEEK’s Social Media Week kicked off with a bang as social media star Dhar Mann gave away a $1000 Old Navy gift certificate to a lucky participant.
George Parker: Pet Rock Particulars
I just watched the hit movie, “Project Hail Mary,” in which an astronaut on a mission to save the earth pals up with an alien he names “Rocky,” ‘cos the alien is an actual fucking rock whose rock girlfriend is called Adrian! True cinema buffs will get the connection, and hey…It’s science fiction. OK? Anyway, … The post George Parker: Pet Rock Particulars first appeared on More About Advertising.
Can An AI Solution Fix Misaligned Marketing Orgs?
Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger.
American Express Rolls Out New Tools In Big Bet on Agentic Shopping
The financial giant’s developer kit aims to make AI-driven commerce mainstream.
FTC Targets “Made in USA” Claims Under New Executive Order
On March 13, the Trump administration issued an executive order (EO), “Ensuring Truthful Advertising of Products Claiming to be Made in America,” aimed at ensuring products advertised as “Made in America” or “Made in USA” are actually made in the United States. The EO directs the Federal Trade Commission (FTC) to prioritize enforcement of unfair...
OOH Best Creative Last Week Today
Spotify, Sabrina, Willie & Wipes--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
