Media Executives Share Their Predictions for 2026
From LLM discovery to human-first storytelling, the new year will reward trust, differentiation, and deeper audience relationships.
80 Percent of UK Linear TV Spend is Leaving TV
The UK CTV market is second only to Canada in terms of highest growth forecast for 2026, according to projections from Guideline, an advertising data and media intelligence company. The forecast comes as UK broadcasters shift focus towards their CTV offerings, while streaming companies push consumers onto ad-supported plans, and advertisers reallocate budgets away from Read More
2025: The Year AI, Mega-Mergers, and Mad Money Shook Media and Advertising
An AI feeding frenzy paired with lower interest rates supercharged mergers in tech, media, and advertising. From Omnicom to Warner Bros. Discovery, these are the key M&A deals of 2025.
Nielsen’s The Gauge Ratings for November 2025
Broadcast had its best month for the year.
The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast
The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product. The post The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast appeared first on AdExchanger.
Tomorrow is MAA UK Agency of the Year day
Tomorrow we’ll be choosing our UK Agency of the Year (to be followed by some other bits on Thursday.) It’ll be an interesting choice with creative agencies, especially network ones seemingly in full retreat as their holding company masters seem to have run out of options as to what to do with them. There are … The post Tomorrow is MAA UK Agency of the Year day first appeared on More About Advertising.
Tattoo Santa Claus
Santa goes to jail and gives the naughty kids tattoos for Christmas.
CTV Has Ads for Everyone – So Why Isn’t Everyone Buying Them?
With Google and Meta swallowing up small and medium-sized enterprise (SME) ad budgets, CTV needs simplicity to acheive its full growth potential, writes Andy Jones, VP of Broadcast and CTV, EMEA at PubMatic. The expansion of CTV has caused an explosion of supply. However, while this increase in quantity and formats creates a raft of Read More
The 6 AI Trends That Will Dominate 2026
From agent-to-agent media buying to the erosion of social discovery, here’s what the industry says will actually matter next year.
Paint to Pixels: Evolution of OOH
Looking ahead, the future of OOH will be shaped by...the demand for high-quality photos and videos ... To meet this demand, operators need more than just standard photography; they need SignBird photography The post Paint to Pixels: Evolution of OOH first appeared on OOH TODAY.
