Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery appeared first on AdExchanger.
Netflix Ad Revenue Set to Reach $3 Billion in 2026, New Ad Products Coming
Netflix reveals ad sales projections and new products on the way in 2026.
What Dove, Netflix, and Nike Didn’t Do on Reddit Is Why They’re Winning
Reddit's global head of insights Rob Gage dishes on how brands are hacking the platform at Social Media Week.
How The Daily Show Is Outsmarting the Social Media Algorithm
The Daily Show cast and producers take ADWEEK's Social Media Week behind the scenes of their online success.
Why Dr Pepper Became Its Own Biggest Fan on Social
The soda's fan-first strategy has delivered everything from snowy slushies to TV jingles.
The Day Persuasion Became Visible
There wasn’t a collapse. No moment where the system broke and everyone noticed. What happened instead was quieter. The system kept working.Just not in the same way. Campaigns still delivered results.Dashboards still looked stable.Reports still made sense and yet something felt off. Not everywhere. Not immediately. But enough to create a pattern no one could […]
Expedia Courts Non-Travel Brands With New Adtech Deal
Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.
FTC ruling leaves advertisers in the dark over brand safety
Publicis, WPP and Dentsu among other agencies have had to backtrack on brand safety practices following a decision by the the US Federal Trade Commission that alleged they colluded to boycott platforms including Elon Musk’s X. The settlement includes an agreement not to restrict advertising based on biased and politically motivated criteria. This comes shortly … The post FTC ruling leaves advertisers in the dark over brand safety first appeared on More About Advertising.
ABCD+ 20 Anniversaries and 58 Birthdays This Week!
Clear Channel Outdoor, DDI Media, AR James Media, Clear Channel Outdoor, The Zall Company, Global, IAB, Gregory Welteroth Advertising, OUTFRONT Media, Media Works, Ltd., Sales for Entrepreneurs, Shared Value Media, InSite Street Media, NBCUniversal, Inc., Digital Marketing Headhunter / 3 Little Birds, Pandora, oOh!, Topilow Development, MBMG, bay magazine, Backroom Graphics, LLC, Clear Channel Airports -mark these milestone moments in OOH. The post ABCD+ 20 Anniversaries and 58 Birthdays This Week! first appeared on OOH TODAY.
As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data
Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined to squeeze a category that once saw a surge in brand investment. To adapt, some publishers are turning to tools […] The post As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data appeared first on AdExchanger.
