From Discovery to Influence: A Guide to AEO and GEO
Explore how brands win in AI-driven discovery with AEO vs. GEO strategies, key data pathways, and actions to boost visibility and consumer choice.
Lobster provides ‘pinch me’ moment for Secret Escapes
Holidaymakers love a premium experience for a non-premium price, which is exactly what Secret Escapes promises by filling empty rooms in fancy hotels. In this campaign there’s a friendly lobster thrown in to provide that “pinch me” feeling of arriving in a great holiday destination. Dog Cat & Mouse, the agency set up by industry … The post Lobster provides ‘pinch me’ moment for Secret Escapes first appeared on More About Advertising.
EXCLUSIVE: Nike Won’t Return as a Super Bowl 60 Advertiser
The sportswear giant is sitting this one out following a buzzy 2025 comeback.
Farewell, Boss….
We, ‘ll miss you via
FCC Delays Revoke All Consent Rule for Robocalls and Text Messages Until 2027
The Federal Communications Commission (FCC) has further extended the effective date of the Revoke All consent rule from April 11, 2026 to January 31, 2027. That rule requires businesses to treat a consumer’s consent revocation request made in response to one type of text message or call as applicable to all future calls and texts...
ABCDEGR – 61 Anniversaries & 44 Birthdays This Week!
Sign Source USA, Lamar, Las Vegas Billboards, Clear Channel, Greyline Outdoor Advertising, OUTFRONT, Blue Line Media, Daktronics, Sign Source USA, Circle Graphics, JCDecaux, Screenvision Media, Overall Murals, Reveal Mobile, PATTISON Outdoor, Ocean Outdoor--mark these milestone moments in OOH. The post ABCDEGR – 61 Anniversaries & 44 Birthdays This Week! first appeared on OOH TODAY.
Andrew Lustigman to Speak on False Advertising Litigation: Affirmative Challenges, Defense Strategies, and Risk Mitigation for myLawCLE Webinar
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will deliver a presentation for a myLawCLE webinar entitled “False Advertising Litigation: Affirmative Challenges, Defense Strategies, and Risk Mitigation” on January 14 from 1:00 P.M. - 3:10 P.M. EST.
Heineken, Lahori Zeera sequel and more: top creative ads of the week
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025‘. This week: ads from Heineken, Lahori Zeera Snickers and more. Heineken: in real life A proactive idea pitched to The Heineken Company by Sohyeon Bang, Senior Art Director at Machine_ was implemented by the client. I loved the [...] The post Heineken, Lahori Zeera sequel and more: top creative ads of the week appeared first on Bhatnaturally.
The most terrible time of the year / En Terrain glissant?
THE ORIGINAL? Orange / Keep Christmas Wonderful – 2018 « It’s the most wonderful time of the year » Source : Stratégies Watch the TV Commercial (You Tube) Agency : Publicis Conseil Paris (France) LESS ORIGINAL Mc Donald’s / Terrible Time – 2025 « It’s the most terrible time of the year » Source : Ad Forum Watch the TV […]
Spotify and Amazon Ads announce partnership
Learn more about Amazon Ads and Spotify's global integration that provides advertisers using Amazon DSP with programmatic access to Spotify's inventory, including 696M monthly users.
