MAA Ad of the Week: David Beckham’s ‘Football Nation’ for Pepsi
Even our distinguished judging panel (one in this instance) is surprised by this choice. But when so many ads are defined by quick cutting, noise and celebs you might as well do it properly – which Big Time Creative does here. That it’s built around the endless debates that also define football is quite a … The post MAA Ad of the Week: David Beckham’s ‘Football Nation’ for Pepsi first appeared on More About Advertising.
OOH Advertising at Supadio Airport: Your Guide to Pontianak’s Premium Audience
OOH Advertising at Supadio International Airport Pontianak, brings brands into a space where high-intent audiences naturally gather. Every passenger travels with a clear purpose in business, healthcare, lifestyle, or leisure. This mindset creates a powerful opportunity for brands to engage audiences at the right moment with the right message. OOH advertising at Supadio Airport Pontianak […] The post OOH Advertising at Supadio Airport: Your Guide to Pontianak’s Premium Audience appeared first on The Perfect Media Group.
12 Hours on a NOLA Shuttle Bus
I want to be clear about something upfront: Blip is not an IBO member. Neither is SignDash. We’ve been denied. So when IBO The post 12 Hours on a NOLA Shuttle Bus first appeared on OOH TODAY.
OOH Moves Today – 44 Moves This Week!
OUTFRONT, Clear Channel, Noble People Outdoor, Bauer Media Group, New Tradition, Starcom, WPP, GSTV, Vistar, Global, DoubleVerify, billups, Woolworths Group, iHeartMedia--be the first to congratulate these OOH movers! The post OOH Moves Today – 44 Moves This Week! first appeared on OOH TODAY.
New Tech Enables Billboard Scanning from 1,000 Meters Away
We aren't just capturing eyes; we are capturing intent and data in real-time" ...QAPTURE game-changing 1km scanning technology for the OOH industry The post New Tech Enables Billboard Scanning from 1,000 Meters Away first appeared on OOH TODAY.
The Best Billboard I Saw Today
Take a Seat—Spring’s in Session The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Is Diet Coke a win or a defend for Ogilvy?
Is Diet Coke giving its UK and EMEA business to Ogilvy a win or a defend? After all Ogilvy owner WPP supposedly enjoys a binding relationship with The Coca-Cola Company to handle all its marketing and even formed a new agency Open X to do so. Although that didn’t stop Coke moving its media (probably … The post Is Diet Coke a win or a defend for Ogilvy? first appeared on More About Advertising.
Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It?
It seems like all the streaming services are getting into vertical video these days. But ads aren't on the menu yet. The post Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? appeared first on AdExchanger.
Programmatic Peacekeeping
Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal to encourage more conversation and less conflict. The post Programmatic Peacekeeping appeared first on AdExchanger.
Why Not Just Read AdExchanger?; Tubi Or Not Tubi
How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?; Tubi Or Not Tubi appeared first on AdExchanger.
