On June 4, 2026, the New York legislature passed the One Fair Price Act. If signed into law by Governor Kathy Hochul, the One Fair Price Act would ban surveillance pricing in New York and prohibit the use of consumers’ personal data to set individualized, algorithmically determined prices. This would ensure all individuals are charged the same price for the same product. It would also require disclosure of any use of automated pricing systems. The One Fair Price Act does not affect discounts and loyalty programs and explicitly allows discounts, including loyalty programs, coupons, subscription pricing, and standard promotions, including[...]

Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation have yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult, […] The post What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio appeared first on AdExchanger.

Absolut has added Madonna to its long list of celebrated artistic collaborators ahead of her Confessions II album release.

Early leader in the World Cup ad stakes seems to be this effort for Irn Bru by Lucky Generals. System1 scored it 5.9, in reality its highest score, suggesting the ad wows audiences, drives sales and cures cancer. As is now expected it highlights the seeming psychosis that affects these island nations when big football … The post MAA Ad of the Week: Irn Bru from Lucky Generals first appeared on More About Advertising.

You never quite expected Jeremy Clarkson to have the nation in tears – tears of rage maybe – but the motoring hack/columnist turned farmer and beer producer, is surfing a tide of emotion with his Hawkstone Farmers Choir (named after the beer) breathing some much-needed new life into ITV’s Britain’s got Talent talent show. Here’s … The post Hornby’s Got Talent – for more than advertising first appeared on More About Advertising.

WPP is looking more like a consultancy under newish CEO Cindy Rose with AKQA CEO Baiju Shah (below) newly installed as group CSO on top of his AKQA duties. AKQA itself has suffered a number of senior level exits led by founder and former CEO Ajaz Ahmed. His new Studio.One has already won WPP client … The post New WPP group CSO Baiju Shah shows direction of travel first appeared on More About Advertising.

Martini, American Eagle, Uber Eats, M&M's, and more are behind the week’s most notable ads.

In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes place, it’s usually too late. The post How Degree Is Positioning Itself For The World Cup appeared first on AdExchanger.