Snap Stops Grading Its Own Homework
Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assign credit where credit is due,” Fintan Gillespie, Snap’s global director of ad partnerships, told AdExchanger. On Wednesday, Snap announced a new product called Unified Attribution that aligns […] The post Snap Stops Grading Its Own Homework appeared first on AdExchanger.
Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next
Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed to how marketers drive better performance today. The content and conversations focused on how AI can improve campaign execution, how data can sharpen targeting and […] The post Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next appeared first on AdExchanger.
Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself
Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook. Take product research. Brands have a tremendous opportunity to get in front of consumers as they move away from classic Google Search in favor of recommendations from AI, according to Debra Aho Williamson, founder of […] The post Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself appeared first on AdExchanger.
James Murdoch to Acquire New York Magazine, Vox Media Podcast Network, and Vox
Vox Media will be split in two: CEO Jim Bankoff will lead the newly acquired titles, while president Ryan Pauley will oversee the remaining titles.
Sandi Cohen Named EP for Peter Alexander’s Upcoming MS NOW Show
Cohen was most recently a senior broadcast producer for CNN’s Laura Coates Live.
Viant Taps Ad Fontes Media to Bring ‘News Bias’ Targeting to CTV
The integration scores news programs on reliability and bias, giving buyers a more granular way to activate against inventory.
After 3 Years of Missed Sales, Target Reports Growth, but Warns of Upcoming Headwinds
The retailer's ad business grew 51% year over year.
How Condé Nast Grew Its Events Revenue 40% Last Year
The media company is projecting another 22% growth in 2026 as it leans into cultural tentpoles to hedge against AI and traffic declines.
Heinz Brings Back the Iconic Glass Bottle To Mark Its 157th Birthday
The nostalgia play kicks off the brand’s anniversary campaign from Wieden+Kennedy New York.
JLR outlines ambitious exclusive deal with WPP
The love-in between JLR and WPP continues apace, with JLR (which makes Land Rovers, Range Rovers and Jaguars) confirming the appointment of the Britishp-own holding company, with the important addition of media planning and buying. WPP will handle the business on an outcome-based model although it’s not yet clear how this will work. Sell more … The post JLR outlines ambitious exclusive deal with WPP first appeared on More About Advertising.
