How Choosing the Right Advertising Agency in Pune Can Transform Your Market Presence
Those days when visibility alone sufficed are long gone. Earlier, brands would often compete to be seen. It was the period when the quantity of ads mattered. But times have changed and so have market dynamics. While visibility still matters, a brand’s market presence is valued based on many different parameters. Some common ones include… Read More »How Choosing the Right Advertising Agency in Pune Can Transform Your Market Presence The post How Choosing the Right Advertising Agency in Pune Can Transform Your Market Presence appeared first on Prajapati Advertising.
New Sales Director Goodge, to Modernize Vistar EMEA
to modernize how digital OOH inventory is managed, sold and monetized. By deploying The post New Sales Director Goodge, to Modernize Vistar EMEA first appeared on OOH TODAY.
Creatives React: Pringles Steers Just Shy of Cheesy With Sabrina Carpenter Ad
Some advertising creatives thought the ad was funny and playful, others were left unsatisfied
Super Bowl Hot Take: Blue Square Alliance Nails the Cause, But Not the Craft
Blue Square Alliance speaks out about antisemitism directly, but the plot line is lacking.
Why the NFL Super Bowl Ad Leaves Celebs on the Sidelines
NFL puts a spotlight on coaches and an unknown kid in new Super Bowl ad.
Why Super Bowl Advertisers Keep Pranking Us
Now that the Super Bowl has morphed into a weeks-long marketing spectacle, pranks and stunts have become a key part of advertisers' playbooks.
Battle of the chatbots: Anthropic and OpenAI go head-to-head over ads in their AI products
New Anthropic campaign suggests other AI platforms will incorporate targeted ads in their chatbot conversations The Seahawks and the Patriots aren’t the only ones gearing up for a fight. AI rivals Anthropic and OpenAI have launched a war of ads trying to court corporate America during one of the biggest entertainment nights of the year.
Best new creative ads: AI brand wars, Waitrose, iPhone for Chinese New Year & more
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude [...] The post Best new creative ads: AI brand wars, Waitrose, iPhone for Chinese New Year & more appeared first on Bhatnaturally.
EXCLUSIVE: FTC Probe Expands to IAS Over Alleged Ad Boycotts, Lawsuit Reveals
Disinformation research group says the FTC ordered it and IAS to hand over business records.
Beyond the Spot: How Today’s Brands Can Win the Super Bowl
The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time.
