Brands using AI-generated influencers to promote products on social media
Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency Brands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency. The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real.
OpenAI Sees Fewer Users Dismissing ChatGPT Ads as It Scales
The AI lab is scaling its ads business while aiming to challenge Anthropic on enterprise dollars.
Ashley Graham Is Loyal to JCPenney, Even at the Cost of a Little Glam
At ADWEEK House, Graham and CMO Marisa Thalberg explored how plus sizing is central to authenticity.
Culture as a Dinner Party: How Brands Earn Their Seat at the Table
UTA’s Margot Hauer-King on how hospitality and persuasive storytelling are reshaping the way brands interact with modern culture.
Unilever’s Branden Goodman on the New Rules of Consumer Discovery
Content creation is evolving from a campaign mindset to a continuous system.
As News Advertising Gets Safer, Brands Cash In
At ADWEEK House, companies such as GM and The Trade Desk revealed how news is creating reach and brand safety.
Adidas’ Oasis Homage Among 8 Grand Prix Winners From Cannes Lions 2026 Day 2
Cannes Lions reveals the winners across the Entertainment and Craft tracks.
Forget Time Sheets. Outcome-Based Payments Could Be the Future for Agencies
According to a MediaSense report, outcome-based remuneration is emerging as a way for agencies to recapture revenue.
The Bossticks Reveal How They Built Brands and Communities
The Bossticks have been branding since the beginning, the couple revealed at ADWEEK House in Cannes.
Week of June 8 Evening News Ratings: Nightly News Wins the Adults 25-54 Demo
ABC World News Tonight remained America's most-watched newscast.
