It’s often said that advertising neglects and undervalues its heritage – by Sir John Hegarty among others, no less – but The Guardian is trying to make up for this by exhuming its celebrated ‘Points of View’ commercial from 1986, complete with Kathy Burke who appeared voicelessly in the first one and director Paul Weiland. … The post Guardian brings back ‘Points of View’ with a contemporary twist first appeared on More About Advertising.

turning rideshare cars into moving brand experiences, wrapping fleets of 25 to 1,000 vehicles and deploying them across a city's highest-traffic corridors to create The post Proving Performance with Rideshare Advertising first appeared on OOH TODAY.

The Upside Down Meets the Frozen Aisle The post The Best Billboard I Saw Today first appeared on OOH TODAY.

… it’s not OOH. It’s just expensive wallpaper. The post OOH Words on the Street Today —’Cinco Wallpaper’ first appeared on OOH TODAY.

It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement. On Monday, the FTC filed a proposed order in the US District Court for the District of Idaho that would bar Kochava and its data‑broker subsidiary, Collective Data […] The post The FTC Bars Kochava From Selling Sensitive Data Without Consent appeared first on AdExchanger.

Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3. The post Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs appeared first on AdExchanger.

The budget airline's brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds

Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom's global platforms business, Omni, will take over as CEO.

This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While […]

This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]