To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia. The post Better Attribution Makes Live Sports A Performance Play appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Hungry Hungry Hippos appeared first on AdExchanger.

Ad-ding Value The price of ChatGPT ads is going down as OpenAI’s partners roll out incentives to drive adoption. Criteo, which became OpenAI’s first ad tech partner in March, recently announced that it’s dropping its minimum investment requirement from $50,000 to $10,000 to “lower the barrier to entry and make testing dollars work,” per an […] The post Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics appeared first on AdExchanger.

Fox News had total viewer gains in primetime, and CNN saw demo gains during total day.

Executives teased more in-store QSR delivery tie-ups in the coming months.

Netflix and FIFA partner for new game ahead of 2026 World Cup.

Just over three months after hitting pause on its original Nasdaq debut, Liftoff’s IPO lifted off on Thursday. (Hey, the pun was right there, we had no choice.) The mobile app marketing and performance platform priced its shares at $23 a pop – just above its revised $20 to $22 range – and raised roughly $437 million. […] The post IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window appeared first on AdExchanger.

Blue Moon's latest campaign centers around a whimsical take on its unique ingredient: a hint of Valencia orange peel. In collaboration with comedian Colin Jost and his production company No Notes, Blue Moon revives its talking orange characters in a new advertisement titled 'Father-Son Talk.' The ca...

I’m intrigued by how members of Gen Z see their future, socially, economically, and politically, and how this new campaign from Ally (and their agency, Anomaly LA) portrays their thinking and concerns, while also making room for the ambitions and desires of a young working person today. Americans across all age groups are increasingly concerned […] The post Ally Turns Worried Worker Into Successful Shopper appeared first on Adpulp.

Davang Shah, VP Marketing at LinkedIn Video’s role in B2B marketing has historically been fairly limited by the fact that target audiences for B2B campaigns tend to be very niche. You’re not just looking for people with certain interests or who fit into broad demographics. You’re after a narrow range of individuals working Read More