Earlier this year, Pinterest completed its acquisition of tvScientific, a CTV performance ad platform. The social sharing site then brought its audiences off-platform for targeting in CTV environments, and last month launched Creative Advisor, an AI-powered creative optimisation tool for CTV advertisers.  In Cannes, VideoWeek caught up with Chip Jessopp, VP, GM Programmatic Ads Sales Read More

Moreno will join Schultz on CEO Mark Zuckerberg's leadership team.

Learn Supritha Shetty's 3-step billboard testing system to inform how your next billboard test should run. The post Four Steps to Know Before Spending a Dollar On Billboards appeared first on Blip Billboards.

Andrew Rea is the latest YouTube creator to convert his audience into a diversified consumer business.

Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification. It is worth remembering that before the Mac… Apple created the Lisa. This was the breakthrough forerunner to the Macintosh, incorporating what were considered at that time to be remarkably advanced features for a desktop … The post George Parker: how the Mac materialized.. first appeared on More About Advertising.

Ocean Outdoor UK has been appointed by British Land, one of Europe’s biggest property development companies, as its Digital Out of Home (DOOH) media partner in London following a competitive tender. The long-term contract covers three of British Land’s central London estates – Paddington Central, Regent’s Place and Broadgate and Liverpool Street in the City. … The post Ocean wins prime British Land Out of Home sites first appeared on More About Advertising.

Adidas is reportedly on its way from WPP’s EssenceMediacom to Omnicom’s PHD in one of this year’s flagship media pitches. Publicis Media also pitched. At this stage none of the principals are saying anything, a further sign of the all-encompassing secrecy infecting the corporate sector. Is Adidas changing media agency vital intelligence for Nike and … The post What’s in a name? It matters for Adidas winner PHD first appeared on More About Advertising.

The World Cup has given Nike a boost, but brand leaders are already eyeing what comes next.

One of the most valuable and unique things a strong trade association can do, is get the whole industry together, working for everyone's benefit. The post WOO launches Global OOH Audience Measurement Guidelines 2.0 first appeared on OOH TODAY.

well over 2000 people in the crowd and another 8000 spilling over from the concerts that finished adjacent to the show. The post World Cup Drone Show – The OOH Squad first appeared on OOH TODAY.