New Opportunities —OOH Classifieds Today
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post New Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
Ad Performance Hinges On Kicking Fragmentation’s Butt
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges On Kicking Fragmentation’s Butt appeared first on AdExchanger.
AI Off The Rails
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake. The post AI Off The Rails appeared first on AdExchanger.
BMO Brings Fiction to Life with ‘Nirvanna the Band’ Billboard in Toronto
BMO, in collaboration with agency TBWA, launched a unique advertising campaign that brings a fictional movie moment into the real world. The campaign is based on the cult film 'Nirvanna the Band the Show the Movie,' where a character becomes 'The BMO Guy' and appears on a digital billboard in Toront...
Bimbo Group’s Big Daddy Launches ‘This Ain’t No Kiddie Cookie’ Campaign
Bimbo Group's Big Daddy brand is launching its first national campaign titled 'This Ain’t No Kiddie Cookie.' The campaign aims to reposition cookies as a treat for adults, addressing the overlooked market of satisfying adult hunger. It challenges the traditional view of cookies as a children's snack...
