Inside Julie Thompson’s Annual Thursday VIP Dinner Club & Discotheque at Cannes Lions
Step into a true best of Cannes Lions event.
Profound Launches an AI Agent to Manage End-to-End Marketing
Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.
Sports Fans Want Better Experiences, Not Better Algorithms
This post was created in partnership with EY Studio+ Key takeaways Sports organizations have more data than ever. The challenge is using it to strengthen fan connections without sacrificing the […]
What to Build Before You Sell the Next Board
Four things sales needs to have in hand before the first advertiser conversation about the new structure. The post What to Build Before You Sell the Next Board first appeared on OOH TODAY.
Case Study: Bringing “Infrastructure for Culture” to Cannes Lions 2026
For Cannes Lions 2026, AdQuick launched an out-of-home campaign designed to do more than advertise at the festival, it was intended to demonstrate how modern OOH actually works. The campaign was conceived, planned, purchased, and measured entirely through the AdQuick platform and our AI agent, making it both a message
Austria 1 – France 0 / Match retour?
THE ORIGINAL? Wiener Beer / Gegenbauer Brewery – 2016 « Time for a Wiener Beer » Click on the image to enlarge Source : Adsoftheworld Agency : Young & Rubicam Vienna (Austria) LESS ORIGINAL Mc Donald’s / McFlurry –2026 « Whatever the occasion » Click on the image to enlarge Source : Creapills Agency : TBWA Paris (France)
sleepy hairdresser / Un peu rasoir à la longue?
THE ORIGINAL? Mouka Mattress – 2013 « Don’t sleep on the job » Click on the image to enlarge Agency : DDB Lagos (Nigeria) LESS ORIGINAL Pilao Coffee « Official sponsor of the day after » – 2026 Click on the image to enlarge Source : AdLatina Agency : BETC Havas (Brazil)
Graduate Record Examinations Launch ‘Step Forward’ Campaign for Modern Admissions
The Graduate Record Examinations (GRE) has launched 'Step Forward,' a brand transformation initiative aimed at redefining its role in the competitive landscape of graduate admissions. Partnering with creative agency Bindery, the campaign addresses the evolving needs of a generation with more educati...
Why Peacock’s Love Island USA Makes a Perfect Partner for Advertisers
NBCUniversal’s Alison Levin tells ADWEEK why Love Island continues to enjoy engagement from advertisers.
Three Founding Landmarks, Three Kinds of Winner
the strongest OOH board near the Liberty Bell, Boston's Old State House, and the National Archives head to head on the 3 numbers that matter: reach, impressions, and frequency The post Three Founding Landmarks, Three Kinds of Winner first appeared on OOH TODAY.
