When Streaming TV Integrations Don’t Feel Like Ads
How Amazon, Tinuiti, Liquid I.V., and Sony authentically tapped into streaming TV fandoms
Liquid I.V. Weaves Spider-Man Into Its Growing Entertainment Strategy
The Unilever brand’s Spider-Man: Brand New Day partnership combines film, TV, retail, and experiential.
Take 5 Oil Change’s First CMO Doug Zarkin Departs After One Year
The marketer confirmed his exit on LinkedIn.
Sephora’s Second Shot at the UK Is Influencing Its Global Expansion
After its 2005 retreat, the beauty giant’s U.K. comeback is built on hyperlocal nuance, a strategy it’s already exporting worldwide.
OpenAI’s Ad Business Is on Pace to Miss Its Own Forecast By 90%, Analyst Says
OpenAI is projecting $100 billion in ad revenue by 2030. Emarketer puts the ceiling for the entire chatbot ad market at just $5.41 billion.
Tourism Tasmania, oOh!media and Starcom Turn Sydney
The creative installation features striking black-and-white portraits capturing real winter moments across Tasmania, showcasing the The post Tourism Tasmania, oOh!media and Starcom Turn Sydney first appeared on OOH TODAY.
The Sydney Marathon Partnership That’s Bringing Coffee Lovers Together
Toby’s Estate Makes TCS Sydney Marathon Partnership Personal With Team Toby Campaign The post The Sydney Marathon Partnership That’s Bringing Coffee Lovers Together first appeared on OOH TODAY.
Trust Takes Time, But It Pays Forever
We spend a lot of time talking about growth, innovation, technology, and performance, which matter. Still, behind every successful company, every long-standing client relationship, and every strong team is something much less tangible. The post Trust Takes Time, But It Pays Forever appeared first on Stream Companies.
Five AI advertising trends marketers need to know
AI Advertising is already transforming the marketing industry. What started as a way to automate repetitive tasks has evolved into technology that helps marketers uncover insights, optimize campaigns, and make faster decisions. However, we’re only at the beginning. The next chapter of AI isn’t about doing the same work more efficiently. It’s about fundamentally changing […]
12 OOH Opportunities—OOH Classifieds Today
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 12 OOH Opportunities—OOH Classifieds Today first appeared on OOH TODAY.
