Colbert’s Late Show Transitions to the Next Dimension in Final Episode
Here's what happened in Colbert's final Late Show episode.
Why Is Ad Intelligence Still Built For A Pre-AI World?
Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time. Yet the quality of decision-making has not kept pace. The real problem is not data The core issue is not access to data but the ability to […] The post Why Is Ad Intelligence Still Built For A Pre-AI World? appeared first on AdExchanger.
Google Wants To Do Your Shopping For You At GML This Year
This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I much regret not being able to hop over to the Sweets & Snacks Expo, also happening in Vegas right now. […] The post Google Wants To Do Your Shopping For You At GML This Year appeared first on AdExchanger.
Ads of the Week: 9 Campaigns That Caught Our Eye, From Visa to Guinness
Visa, Guinness, Under Armour, Dr Pepper, and more are behind the week's standout ads.
OOH Moves Today – 36 Moves This Week!
WPP, JOLT, Horizon Next, OMG23, YESCO, JCDecaux, QMS, oOh!, Jacques, BMW, Kevel, Alight Media--be the first to congratulate these OOH movers! The post OOH Moves Today – 36 Moves This Week! first appeared on OOH TODAY.
The Best Billboard I Saw Today
Commuter Truths, Courtesy of Spectrum The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Google Wants To Do Your Shopping For You At GML This Year
This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I much regret not being able to hop over to the Sweets & Snacks Expo, also happening in Vegas right now. […] The post Google Wants To Do Your Shopping For You At GML This Year appeared first on AdExchanger.
AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead
Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan Chase is beholden to stricter rules than brands in most other verticals. But those restrictions make it easy to communicate […] The post AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead appeared first on AdExchanger.
Exciting Campaigns & Creative Narratives: Week of May 22nd
Featuring LVCVA, Porsche, Jimmy Dean, Cadbury, and more
MAA Ad of the Week: McCain from adam&eveTBWA
It may be adam&eveTBWA these days but the old adam&eve lives on in an admirably consistent campaign for McCain. Like most such these days it probably depends on yards of research showing how dads and male offspring struggle to bond but, actually, it’s mostly about getting on with your kids. Over chips. This sort of … The post MAA Ad of the Week: McCain from adam&eveTBWA first appeared on More About Advertising.
