The Best Reflection I Saw Today
Building More Than Billboards The post The Best Reflection I Saw Today first appeared on OOH TODAY.
Opill Launches ‘As Easy As Opill’ Campaign for OTC Birth Control
Opill, known as America's first over-the-counter daily birth control pill, has introduced a new campaign titled 'As Easy As Opill.' This initiative emphasizes the brand's commitment to broadening access to birth control without the need for prescriptions, appointments, or insurance. Developed in col...
Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman
The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht to cut through the noise. What they got was a rare thing: a genuinely optimistic take on AI’s impact on […] The post Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman appeared first on AdExchanger.
Here Are the 2nd Quarter of 2026 Evening News Ratings
And the evening ratings for the week of June 22.
For America250, Patriotic Marketing Has to Look Beyond the Cliches
July 4th is a reminder that marketing can't manufacture authenticity.
The Upper Funnel is Hard to Measure in B2B, but That’s an Opportunity for Brands
B2B marketing has become very focused on the more measurable lower-funnel portion of customer journeys says Andrea Sexton, CEO of Ledger Bennett. As a result, some advertisers are wary of investing in harder to measure upper-funnel activity, seeing it as a leap of faith. But that’s not the case, says Sexton, and in fact by Read More
Why Swivel Believes Sell-Side Ad Operations are Ripe for AI Automation
When weighing up the impact of AI on the advertising industry, many see a significant opportunity to automate manual process in order to free up human workers for deeper, more strategic task. Ad tech business Swivel launched in the US applying that logic to sell-side ad operations and ad sales, creating tools to handle manual Read More
AI Workflows Are Not Just About Buying More Media
Agentic AI is changing how agencies plan, buy, activate and optimise media, as well as collapsing the consumer journey. But Slavi Samardzija, Global Chair of Media & Commerce at Stagwell, says this transformation is not just about buying more media, but becoming more precise. "It's not about scale anymore," he says. "The future will belong Read More
How The Bear Helped Cook Up New Ad Interest in Disney Shows
The Bear's final season sold out its sponsorships, but its influence goes well beyond the TV screen for FX and Disney.
Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder
It’s a golden era for creatives, and trust remains the biggest non-negotiable.
