Retail Media Silos, Measurement, and Misconceptions Continue to Stymie Growth
During an ADWEEK House group chat during POSSIBLE in Miami, executives from retail and commerce media networks, brands, and adtech companies took the stage to discuss challenges related to profitability, measurement, collaboration, and standardization.
EXCLUSIVE: iProspect North America CEO to Depart
Longtime Dentsu vet Liz Rutgersson spent just shy of three years in the role.
Nicky& Kathy Hilton Drops Personalized Mother’s Day Collection
Just in time for Mother’s Day, Theo Grace — the personalized jewelry brand founded by Nicky Hilton — has unveiled its newest collection: “Made to Treasure,” a heartfelt collaboration created alongside her mother, Kathy Hilton. Made to Treasure is a celebration of legacy, love, and the generational bonds that define motherhood. Designed as wearable keepsakes, the collection transforms meaningful moments into modern heirlooms—blending timeless design with deeply personal storytelling. At the heart of the collection is customization. Each piece can be tailored with photos, names, initials, or monograms—allowing the wearer to carry their most cherished memories wherever they go. Available in both gold and silver (with optional[...]
The Pop Star Collab Playbook With Maybelline, Nespresso, and Latin Grammy Winner Joaquina
At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it takes to make celebrity partnerships work.
The CW Inks Streaming Partnerships With ESPN and The Roku Channel
The CW looks to expand beyond linear with streaming deals ahead of upfront.
The Aisle Is Smarter Than It Looks—and It’s Reshaping Retail Media Budgets
The quiet merger of shelf space and screen space has real implications for retail investment
Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data
The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […] The post Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data appeared first on AdExchanger.
A New Standard For Transparency In CTV: What Advertisers Should Expect
As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% of advertisers say inventory quality and transparency are critical when selecting a streaming TV partner, while 90% prioritize reporting transparency […] The post A New Standard For Transparency In CTV: What Advertisers Should Expect appeared first on AdExchanger.
What’s Really Possible; The New Home Takeover
POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents. The post What’s Really Possible; The New Home Takeover appeared first on AdExchanger.
Omnicom Sunsets Two More Agencies Under New Lola USA Brand
Lola launches stateside, absorbing 180 and adam&eveDDB NY
