US Open Shows How Brand Partnerships Are Serving a Better Fan Experience
US Open partners American Express, Chase, and more step up their game for fans.
Ryan Wilson On Why Many Brands Still Don’t Know How to Appeal to Black Consumers
"Manufacturing authenticity" will never capture the community's $2.1 trillion in spending power
Week of Aug 17 Cable News Ratings: Slower News Period Affects Networks
Fox News remained No. 1 in both dayparts.
Zocdoc and Gemini Are Making It Easier to Find Healthcare Providers in Answer Engines
The two companies announced a partnership that allows Gemini users to find Zocdoc providers inside their chats.
Starbucks’ Unicorn Frappuccino Revival Fueled a Record Saturday. Now Comes PSL Season.
Chief brand officer Tressie Lieberman on mining the archives to create a global cultural moment.
The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform
The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced on Thursday. The update centers on agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms. Top […] The post The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform appeared first on AdExchanger.
Why Vietnam Airport Advertising Matters for Brands Entering Vietnam
Vietnam has become one of Southeast Asia’s fastest-growing markets for tourism, international business, manufacturing, and foreign investment. In 2025, Vietnam welcomed nearly 21.2 million international visitors, with more than 17.8 million arriving by air. This makes airports an important gateway for brands looking to reach travellers as they enter, leave and travel through Vietnam. […] The post Why Vietnam Airport Advertising Matters for Brands Entering Vietnam appeared first on The Perfect Media Group.
Why Ho Chi Minh City Matters for Out-of-Home Advertising and Foreign Brand Growth in Vietnam
For brands entering Vietnam, choosing the right city often matters as much as choosing the right advertising channel. Ho Chi Minh City (HCMC) is Vietnam’s largest economic and financial centre, making it a strategic OOH advertising market for foreign brands looking to build awareness, credibility, and market presence. The city combines a highly active consumer […] The post Why Ho Chi Minh City Matters for Out-of-Home Advertising and Foreign Brand Growth in Vietnam appeared first on The Perfect Media Group.
Workweek Raises $17 Million, Debuts B2B Newsletter Platform
The media company, which champions “practitioner creators,” will now let members of its service launch ad-supported newsletters.
The Trade Desk’s Kokai Refresh Ditches the Programmatic Table: See the Pitch Deck
The adtech company’s Koa agents are front and center in the Kokai platform’s redesign.
