WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose’s new WPP. At least that’s what we think it is. One thing we’re learning about techies is that they protect their cult with a private language which only they understand and which excludes most of us. This is what Enterprise … The post WPP launches Enterprise Solutions – in Nerdish first appeared on More About Advertising.

Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – especially … The post Why a donation to MAA now helps everyone first appeared on More About Advertising.

promote a new digital campaign we just finished putting together celebrating America’s 250th The post Celebrating America’s 250th—New UNITY PSA first appeared on OOH TODAY.

Fox News was the only network with primetime growth in total viewers and the demo.

Building More Than Billboards The post The Best Reflection I Saw Today first appeared on OOH TODAY.

Opill, known as America's first over-the-counter daily birth control pill, has introduced a new campaign titled 'As Easy As Opill.' This initiative emphasizes the brand's commitment to broadening access to birth control without the need for prescriptions, appointments, or insurance. Developed in col...

The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht to cut through the noise. What they got was a rare thing: a genuinely optimistic take on AI’s impact on […] The post Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman appeared first on AdExchanger.

And the evening ratings for the week of June 22.

July 4th is a reminder that marketing can't manufacture authenticity.

B2B marketing has become very focused on the more measurable lower-funnel portion of customer journeys says Andrea Sexton, CEO of Ledger Bennett. As a result, some advertisers are wary of investing in harder to measure upper-funnel activity, seeing it as a leap of faith. But that’s not the case, says Sexton, and in fact by Read More