A Social Media Agency Breaks Down Meta’s New Disclosure Tags
Meta's New Disclosure Tags: A Social Media Agency's Perspective Transparency is becoming the standard across digital marketing, and Meta's updated AI disclosure tags on Facebook and Instagram are leading the charge. For advertisers, staying ahead of these changes helps keep campaigns running smoothly and avoids unexpected account flags. Navigating Meta's evolving rules requires a social media agency that understands how to keep campaigns compliant without sacrificing creative performance. Rather than viewing updated platform tags as a hurdle, proactive brands are adapting their campaign operations to stay aligned with Meta's shifting ecosystem. The Evolution of Transparency Meta's approach to platform integrity[...]
Episode 114 – Axel Chaldecott
Visuals: https://getbehindthebillboard.com/episode-114-axel-chaldecott Episode #114 features Axel Chaldecott, art director, creative director, agency founder, Global CCO and now award-winning printmaker. Axel spent nearly four decades in the industry, creating and overseeing some of the most iconic campaigns this country has ever seen. Ronseal: ‘Does exactly what it says on the tin’ AA: ‘The fourth emergency service’ Pot Noodle: ‘The slag of all snacks’ ‘You Know When You've Been Tango'd’ These were just some of the campaigns from Howell Henry Chaldecott Lury (HHCL), the agency Axel co-founded in 1987, which went on to become ‘Agency of the Decade’ as voted by Campaign[...]
Innovative Campaigns Make Waves: Week of July 31st
Müller, Myprotein, Morgan & Morgan
Amazon’s Ad Revenue Hits $76B Over the Past 12 Months
The ad business saw strong initial results from Sponsored AI Prompts.
After Viral Fame, Stanley 1913 Chooses New AOR Born Social
The Stanley cup maker hopes to move beyond the Quencher Woman with new social strategy.
Stagwell’s Strong Q2 Anchored By Record New Business Haul
The holding company secured major accounts this quarter, including IBM, Heineken and Navy Federal Credit Union
How Brands Can Help Save Lives with The Trevor Project’s Jaymes Black
Positioning your brand as a defender of universal human values.
X and WFA Settle, but the Brand Safety Wars Are Far From Over
The settlement closes one of advertising's highest-profile legal fights in recent memory, and reveals how brand safety efforts are being reshaped under new forces.
Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz
How Kraft Heinz turns culture into brand momentum.
Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging the advertising industry to test the boundaries of Digital Out of Home with original ideas that often go on to succeed on the international stage. This year’s European Grand Prix winner, ‘Dodge the Finger’ from … The post Things that make you go OOH… first appeared on More About Advertising.
