Ben Wood will be responsible for leading Pinterest's agency partnerships across European markets.

Publicis Groupe is now worth about five times WPP (£20bn over £4bn) and set to rival Omnicom/IPG when that merger eventually goes through. According to CEO Arthur Sadoun in his comments on Publicis’ latest quarterly numbers (organic revenue up 5.9%) big global accounts really only have four options (all of the above), about to be … The post Could Publicis Groupe rival Accenture for WPP? first appeared on More About Advertising.

This year, National Retail Federation data showed that 67% of back-to-school shopping was well underway by the beginning of July. That early start represented a 55% increase from 2024 and […]

Interesting, and frankly, I'll take some humble pie with that wake-up call.  I have a tendency to judge acquisitions that companies in the outdoor advertising industry The post Through A New Lens —Reasons first appeared on OOH TODAY.

In a social media trend, the airline’s joyful advert jingle is being played over cheerless summer holiday footage You’re the boss of a travel company, it’s early summer and your brand is going viral. Millions of people are watching and sharing social media clips of people on holiday, the soundtrack to which is your company jingle. It sounds like a PR dream, but is it?

Mother and KFC often go strong on “vibe” advertising, and this new campaign is here to add extra heat to the oozing gravy of the “Believe” campaign. Made for the new limited edition Zinger Drip, it’s all about the “thrilling pain-pleasure paradox of spicy food.” We see the Zinger Drip burger emerging from the depths … The post KFC and Mother London get spicy with Zinger Drip burgers first appeared on More About Advertising.

The Nike company's two-and-a-half-minute Broadway-worthy ensemble, developed by Wieden+Kennedy, debuts one week after the launch of its hotly anticipated Air Jordan 40 in 'The Classic' colorway.

Lab Weekly — 07/18/2025 The AI-powered future of travel; Plus, the latest news about Roblox, OpenAI, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here The AI-Powered Future of Travel Three key ways that AI will reshape how travelers plan and enjoy their trips In case you missed it… Digital Twins and AI-Scaled Influencer Marketing What a viral Dove x Crumbl campaign tells us about the new era of scalable, AI-enhanced influencer marketing How Beauty & Wellness Enter a Post-Viral Era As trend fatigue sets in, consumers are trading fleeting fads for wellness rituals, athlete[...]

Summer doesn’t just bring warmer weather and longer days—it also transforms how people move, shop, and make decisions. For advertisers, these seasonal behaviors open up fresh opportunities to reach audiences more effectively. Among the most powerful tools in this seasonal shift? Billboards. In this blog, we break down the top summer advertising trends and explain […]

Local Media Outdoor Advertising has an opportunity for an AE in North Carolina. With minimal travel and no overnight trips. Preferred but not required skills are ... The post OOH Classifieds Today —New AE Opportunity first appeared on OOH TODAY.