Leili Riegel – Senior Associate Brand Manager, Innovation & Strategy at Nestle
In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle.Podcast Breakdown:00:00 - 09:12 Introducing Leili Riegel 09:20 - 19:22 Evolution of PR 19:29 - 27:38 Leili’s Next Steps 27:46 - 38:04 How Nestle Evolves With Consumers
Federal Judge in Florida “Keeps It Simple for the State of Florida”
In Texas, the Attorney General’s office has a nasty habit of using the courts to interfere with citizens groups, churches, and others working for the common good. Now, Florida is taking the litigious path. The state’s Surgeon General’s office wants to bring criminal charges against any broadcasters airing an advertisement it doesn’t like. Right now, […] The post Federal Judge in Florida “Keeps It Simple for the State of Florida” appeared first on Adpulp.
The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency
Have feedback or a question? Text us! There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue ?Why does it matter? Because media money drives interest. Interest drives intent. And intent shows up as bricks or clicks - store visits or web visits. Imagine 9 out of every 10 customers who walked[...]
Collin Huber: We are seeing a good amount of activity with Independent Out of Home companies.
Independent Out of Home companies have remained active through covid says today's podcast guest Collin Huber, Daktronics Out of Home Advertising Market Manager. Here are the highlights. There's been an increase in replacement activity One of the trends – we’re just getting into the first wave of replacing some of the original digital displays that were installed in 2007-2009. As we go for that replacement process the products we manufacture today in South Dakota perform way better and last longer… On buying a new display versus retrofitting an old display. At least 80% of the cost of a digital billboard[...]
How to Create a Memorable Truckside Advertising Campaign
There’s no better way to reach legions of your target audience than with truckside advertising. It has one of the lowest Cost Per Thousand pricings. This means you can potentially reach your target audience at a fraction of what other mediums might cost. It’s also incredibly dynamic when compared with static media. Unlike a non-moveable Read more... The post How to Create a Memorable Truckside Advertising Campaign appeared first on AllOver Media.
DOOH Programmatic Primer: Learn about how Programmatic Trading is influencing DOOH and how to think about growth as a publisher
Have feedback or a question? Text us! Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. The episode concludes with a call to escape the echo chamber of sales discussions and focus on actionable strategies for growth.DOWNLOAD THE DECK[...]
The Rise of Mobile-Integrated Billboard Campaigns: Combining OOH with Mobile Advertising for Greater Impact
As consumer behavior becomes increasingly mobile-centric, advertisers are discovering new ways to integrate Out-of-Home (OOH) advertising with mobile technology to create seamless, cross-channel marketing experiences. This fusion of billboard advertising and mobile engagement is not only elevating brand awareness but also driving real-time interaction and measurable results. Mobile-integrated billboard campaigns combine the massive reach of […] The post The Rise of Mobile-Integrated Billboard Campaigns: Combining OOH with Mobile Advertising for Greater Impact appeared first on Effortless Outdoor Media.
The Digital Marketing Playbook: Insights from N-Compass TV’s Mark Ciccone
Join us for an enlightening conversation with Mark Ciccone, Digital Marketing Sales Executive at N-Compass TV. With over a decade of experience in various roles within the company, Mark shares his unique perspective on the evolution of digital marketing in the DOOH industry. In this episode, we dive into effective strategies for selling digital marketing services, explore the changing landscape of client needs, and uncover valuable insights for both dealers and marketing professionals alike.
