The Weekend Effect: How Billboard Viewership Changes Between Weekdays and Weekends Timing matters in advertising—and outdoor media is no exception. While billboards provide constant, 24/7 visibility, audience behaviors fluctuate depending on day of the week, time of day, and travel patterns. Understanding the difference in how people engage with billboards on weekdays vs. weekends can […]

Breaking the Mold: Unconventional Billboard Shapes That Break Through the Clutter When you think of a billboard, your mind likely jumps to a standard rectangle on a metal frame towering above a highway. But today’s most eye-catching outdoor ads are moving beyond that template. In competitive markets and visual-heavy corridors, advertisers are embracing non-traditional billboard […]

AI Mode, Agentic Web, & more from Google I/O 2025 https://medium.com/media/2b369316d4c768a309699f8a996575c7/href On the latest Floor 9 episode, four members of the Lab team — Tom, Ryan, Richard, and Elisa — assemble to discuss in-depth about everything brand marketers that need to know about the AI-centric announcements coming out of Google’s annual developer event. From Google’s ambition of using AI Mode to transform its search products, to the “agentic web” that the AI stakeholders are aiming towards, the team places the various key announcements within the larger industry context and discuss their implications for consumers and brands alike. Listen now to learn more about how you[...]

Lab Weekly — 05/23/2025 Google goes AI Mode; Plus, the latest news about agentic web, AI audio product summaries, and more must-know stories and stats Want this newsletter in your inbox every week? Sign up for our mailing list here Google I/O 2025 recap: AI Mode, Activated At I/O 2025, Google unveiled its boldest vision yet for an AI-first future; Here’s what brands need to know In case you missed it… What Brands Can Learn from the Labubu Fad Decoding the Labubu phenomenon, the “Little Treat” Culture, and the gamble-fication of everything How “A Minecraft Movie” Hit Box Office Gold Decoding how the latest video game adaptation broke[...]

At I/O 2025, Google unveiled its boldest vision yet for an AI-first future An recap of the I/O keynote announcements. Credit: Google On Tuesday, Google kicked off its annual I/O developer conference. Unlike previous years, Android OS barely got a mention during the opening keynote; Instead, Google devoted the entire keynote to its latest slew of AI products and features, underscoring not only the current focus of the tech and media industries, but also the urgency that the Alphabet company must be feeling given the rising treats to its core search business. AI Mode & The Agentic Web The biggest announcement out of[...]