Stories That Stick, Even When Audiences Don’t
Mastering Brand Storytelling in a Fragmented World image via Marketoonist Your Audience Has Already Forgotten You Let’s not sugarcoat it. Your story? The one you’ve worked so hard to craft? It’s already lost in the noise. Scrolled past, skipped, forgotten. And no, it’s not their fault. It’s yours. You’re screaming into the digital abyss, hoping […]
McDonald’s and Leo Burnett light up the festive season with The Gift of McDonald’s
McDonald’s, in partnership with Leo Burnett, is lighting up the festive season with its Christmas offering, The Gift of McDonald’s. Part of the well-loved Fancy a McDonald's? brand platform, the fully integrated campaign celebrates those moments when, sometimes, we all need a break from the Christmas chaos, at McDonald’s. The campaign leads with a 60” film, which follows two parents sitting in their car after a hectic day of checking off their Christmas to-do list and buying presents for their family. When they catch sight of the Golden Arches glowing in the distance, their spontaneous decision to visit McDonald's is vividly realised through[...]
Vaping Is Cringe – New Mississippi State Department of Health @msdh campaign by Mad Genius @madgsoci…
Vaping Is Cringe - New Mississippi State Department of Health @msdh campaign by Mad Genius @madgsocial #creativity #inspiration #advertising
