Streamline your content creation to get the most out of your campaigns
Navigating licensing and finding the right assets can present challenges on video creation platforms—but marketers can design campaigns with more efficient processes.
11 of the best campaigns driven by DEI in 2024
Check out top ads from the Ad Council, NFL, MLB and others featuring storytelling rooted in diversity, equity and inclusion.
Week of Nov. 11 Morning News Ratings: Today Repeats at No. 1 for 3 Weeks and Counting
NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It's the show's longest reign at the top of both measured categories since March 2020. That achievement is all the more impressive considering that few significant news...
Week of Nov. 11 Evening News Ratings: Viewers Tune out Following Election Night
As normalcy returns to the news networks after an intense campaign and election period, viewer engagement and interest is proving ho-hum. All three evening newscasts delivered mixed results for the week of Nov. 11. Of the trio, CBS Evening News with Norah O'Donnell was the only program to see a week-to-week gain in total viewers,...
AI-Powered Holiday Ad Earns Coca-Cola a Lump of Coal
There's nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the receiving end of backlash for its use of AI in its marketing, catching heat for this year's technology-fueled remake of its classic 1995...
Why Pepsi Hijacked McDonald’s and Wendy’s Soda Cups
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing "Better With Pepsi" food pairing platform, Pepsi fired shots...
Town 21 – New National Down Syndrome Society campaign by Brass #creativity #inspiration #advertisin…
Town 21 - New National Down Syndrome Society campaign by Brass #creativity #inspiration #advertising
Hot and Bothered – New Sinai Health Foundation @SinaiHealth campaign by Diamond #creativity #inspir…
Hot and Bothered - New Sinai Health Foundation @SinaiHealth campaign by Diamond #creativity #inspiration #advertising
Money Gliders – New Transparency International campaign by INNOCEAN Berlin #creativity #inspiration…
Money Gliders - New Transparency International campaign by INNOCEAN Berlin #creativity #inspiration #advertising
The Irresistible Attraction of Lightness – New Alpine campaign by BETC Etoile Rouge #creativity #in…
The Irresistible Attraction of Lightness - New Alpine campaign by BETC Etoile Rouge #creativity #inspiration #advertising
