Complex Launches Complex Shop, Eyeing $100 Million in Commerce Revenue
The music and streetwear publisher Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce business. The platform will live both as a distinct hub on the Complex website and integrate into editorial content, according to chief executive officer Aaron...
Hootsuite Trends 25
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The Death of Safe: Why Your Brand Needs to Get Weird
Here’s a Hard Truth If your brand disappeared today, would anyone notice? Would they care? For most brands, the answer is a quiet, uncomfortable “no.” That silence? It’s the sound of playing it safe. You’ve seen them: brands that blend into the background like beige wallpaper in a forgotten hallway. Their logos are inoffensive. Their […]
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When AI Becomes the Curator of Your Reality
The Perfect Meal, or a Starvation Diet? Imagine sitting down at a restaurant where every dish has been chosen for you. The menu isn’t based on the chef’s creativity or what you might want to try—it’s based entirely on what you’ve ordered before. Did you like pasta last time? Here’s another plate of pasta. In […]
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