Adam Driver Reads 5-Star Amazon Reviews for New Holiday Campaign
Funny reviews on Amazon have developed a cult following of sorts, and even spawned their own community on Reddit, so the ecommerce giant decided to hop on the bandwagon, with help from a two-time Academy Award-nominated actor. Adam Driver is narrating some of Amazon's "funniest and most iconic" five-star product reviews for the company's "5-Star...
Nike’s fond retirement farewell to Rafa Nadal
Nike has paid a fitting tribute to Rafa Nadal on his retirement from tennis, featuring a V/O from founder Phil Knight, no less. There’s a kind of valedictory air to this in more ways than one: Knight, of course, is no longer CEO (replacing the founder has been no easier for Nike than it was … The post Nike’s fond retirement farewell to Rafa Nadal first appeared on More About Advertising.
APA CEO Steve Davies: what clients want from advertising production today…and how they can get it
The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are transformative. When the APA commissioned the ‘What Clients Want From Advertising Production Today’ report, our goal was clear: to shed light on the evolving dynamics between clients, agencies, and production companies. This report, based on … The post APA CEO Steve Davies: what clients want from advertising production today…and how they can get it first appeared on More About Advertising.
H&M Unwraps Festive OOH Takeover
Where Out-of-Home is the hero channel...“H&M’s strategy this holiday season is all about standing out in a crowded landscape. By using a combination of unique cherry-picked premium OOH sites The post H&M Unwraps Festive OOH Takeover first appeared on OOH TODAY.
Next-Gen Media Adds Programmatic
Youth-focused digital video network... to launch its programmatic offering, Next-Gen Media has partnered with The post Next-Gen Media Adds Programmatic first appeared on OOH TODAY.
Blending DOOH with CTV to Capture Holiday Shoppers in Real Time
Advertisers can combine engaging CTV content with targeted DOOH screens in malls, airports, and The post Blending DOOH with CTV to Capture Holiday Shoppers in Real Time first appeared on OOH TODAY.
Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher
"Automation is 100% the job to be done." - Alvaro Villa, FatTailSummary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Programmatic DOOH explosion. Join us as we explore how FatTail helps publishers like WebMD and The Financial Times with end-to-end ad ops, automating direct sales strategies, and enabling programmatic growth that maintains premium standards for brands, publishers, and partners. The conversation specifically highlights and emphasizes the need[...]
Firestone Walker Brewing’s CMO On Billboards, Non-Alcoholic Beers And Digital Shelves
Last week, I was eager to do a call with Dustin Hinz, CMO of Firestone Walker Brewing, a Los Angeles-based beer maker that just launched its first non-alcoholic beer line. I was curious about the beer-brand perspective on non-alcoholic drinks. There are many natural brand collaborations: Jack Daniels and Coca-Cola, Absolut Vodka and Ocean Spray […] The post Firestone Walker Brewing’s CMO On Billboards, Non-Alcoholic Beers And Digital Shelves appeared first on AdExchanger.
12 Tips For Optimizing Retail Media Investments
As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today’s hottest medium. The main takeaway? There is an urgent need for brands to adapt and thrive […] The post 12 Tips For Optimizing Retail Media Investments appeared first on AdExchanger.
Pirates Have Retaken The Ship; Happy As A Pig In AI Slop
Live video threw sports broadcasts for a loop – and the losses are only just being tallied. Plus, media buyers are dealing with a surge of AI-generated, made-for-advertising websites The post Pirates Have Retaken The Ship; Happy As A Pig In AI Slop appeared first on AdExchanger.
