Why a unified work process is key to driving creativity and campaign success
Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and support top creative output.
Decision fatigue broke marketing—here’s how to fix it
Brands that build emotional connections can thrive in an era of impulse buying.
My catch of the day / L’originalité ils s’en Fishent?
THE ORIGINAL? Clean-up New Zealand – 2004 Click the image to enlarge Agency : ? (New Zealand) LESS ORIGINAL West Coast Foundation – 2018 Source : Adsspot Agency : Stendahls (Sweden) LESS ORIGINAL Sustainable Coastlines – 2024 Source : Ad Forum Agency : Augusto (New Zealand)
Are We Raising a Generation That Will Never Dream of Revolution?
Picture this: A teenager sits on their bed, phone in hand, endlessly scrolling through TikTok. One video makes them laugh. Another shows them a product they didn’t know they needed. Hours pass, and when they finally put their phone down, the world feels no different. They feel no different. This isn’t just a snapshot of […]
National Lottery plays musical scratch cards at Christmas
Allwyn and VCCP have found a place for the National Lottery among a family’s Christmas traditions, creating a rowdy game of musical Scratchcards around the table as part of a campaign that puts the emphasis on togetherness away from smartphones and other devices. The game idea comes out of customer research about how people play … The post National Lottery plays musical scratch cards at Christmas first appeared on More About Advertising.
Rudolf plays all the reindeer games in Posten’s Christmas masterpiece
Norwegian postal service Posten gets its Christmas ads right every year, but this 2024 Netflix-style documentary about the rise and fall of Rudolf surpasses even its own high standards. Reinfall tells the story of how Rudolf is ruined by fame in this dark, funny spot that doesn’t forget to include a strong message about Posten’s … The post Rudolf plays all the reindeer games in Posten’s Christmas masterpiece first appeared on More About Advertising.
