How Hightouch is “Streamlining” First-Party Data Activation in CTV
Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. Hightouch, a customer data platform (CDP), is expanding its offering into CTV, where it aims to facilitate that targeting, alongside measuring the incremental impact of CTV campaigns. The Series Read More
Cosmo Sheldrake – Dunnock
Wake Up Calls was created over a nine year period, using recordings of bird song featured on the red and amber lists of endangered British birds (with the exception of a Robin and a Blackbird, which aren’t endangered – yet).
Freelance
A young hopeful Knight reports for duty at the King’s court. Little does he know that slaying dragons might not be his biggest challenge. By LollypopMan
French Roast
Direction: Fabrice O. Joubert
2024 Trends Report: Insights Into OOH Growth, Strategy and Creative
Cedric Bernard, CEO of Blip | Adkom, shared his thoughts on the findings: “The data from this year’s report is The post 2024 Trends Report: Insights Into OOH Growth, Strategy and Creative first appeared on OOH TODAY.
The Greater Cleveland Regional Tranist Ad Rights Awarded
...the advertising rights on RTA's 227 transit buses, 600+ bus shelters, 80 paratransit vehicles, 47 light rail vehicles, and 5 rails stations The post The Greater Cleveland Regional Tranist Ad Rights Awarded first appeared on OOH TODAY.
OAAA Reports OOH Record-breaking Q3
This marks the highest third-quarter volume ever for OOH, placing year-to-date growth at 4.6% ...Ranked in order of OOH spending, the top 10 advertisers were The post OAAA Reports OOH Record-breaking Q3 first appeared on OOH TODAY.
How purpose agencies are adapting to marketers’ shifting priorities
Marketers want agencies to support their efforts around brand purpose rather than social impact.
The best purpose-driven ads of 2024
From taking on Down syndrome stereotypes to making the case for mental well-being in sports, these ads got it right.
Inside the decline of the chief diversity officer
Ad Age explores why agencies, in particular, are laying off DE&I executives, while some industry professionals fear cuts will only increase under Donald Trump.
