ZipRecruiter and Norelco Tap Into the Shadowy Severance World For New Ads
Lumon Industries is on the lookout for employees with "wisdom, etiquette, and zeal," according to a creepy recruiting ad that conveniently fails to mention the soul-sucking, brain-hacking part of the gig. Lumon isn't a real company, of course--it's the evil empire at the heart of the hit Apple TV+ drama Severance. And the new spot...
Last call for 2025 Ad Age Tech Power List entries
The final deadline to enter is Jan. 24.
The Corner wins more from Treasury Wines
Independent London agency the Corner has won a second brand, Matua, from Treasury Wine Estates. It already handles Squealing Pig. Its first task is a shopper campaign to run in the US later this year. Treasury is a global wine business based in Melbourne, Australia. It was formerly the wine division of Foster’s. Matua is … The post The Corner wins more from Treasury Wines first appeared on More About Advertising.
Influencer marketing strategies—why random creator content works with consumers
Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of content” from a creator.
Mediahub global CEO set to exit the IPG agency
John Moore, the global CEO of Mediahub, is set to leave the IPG Mediabrands agency and retire from advertising.
Behind Kleenex’s new brand identity
John Starkey, Kimberly-Clark Corp. president of North America Family Care, joins Marketer's Brief podcast.
The New Cold War: The U.S.-China AI Arms Race and the Future of Global Power
A War of Algorithms, Not Missiles In the mid-20th century, the world watched as the United States and the Soviet Union engaged in a Cold War defined by nuclear brinkmanship, espionage, and a race to conquer space. Today, we find ourselves in a different kind of standoff—one not fought with missiles, but with algorithms. The […]
Before the clothes come off (NSFW)
It’s not you it’s porn. It’s a funny little blog (NSFW)
