Inside the proposed Omnicom-IPG merger—what it means for the industry
Ad industry experts weigh in on the pros and cons of a possible Omnicom-IPG deal and why it may work where others failed.
Global ad spending is poised to hit $1 trillion—inside the latest forecasts
Ad Age dove into recent advertising spend reports for 2024 from WPP’s GroupM, IPG Mediabrands’ Magna, Dentsu and Madison and Wall.
Report: Omnicom and IPG in advanced merger talks
Omincom is reportedly in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and marketing services firm in the world. The Wall Street Journal broke news of the deal on Sunday Dec. 8, and reported that a transaction could be announced as early as the coming week. Terms...
GroupM: Ad Industry To Surpass $1 Trillion in Revenue for the First Time
GroupM projects that the global advertising industry will surpass $1 trillion in total revenue for the first time this year. In its This Year Next Year 2024 End of Year Global Forecast, released today (Dec. 9), the WPP media investment firm estimates that global advertising revenue will increase 9.5% this year, up from the 7.8%...
Introduction, Cafe Trade – New Cafe Trade @Cafe Trade campaign by 2milimeters #creativity #inspirat…
Introduction, Cafe Trade - New Cafe Trade @Cafe Trade campaign by 2milimeters #creativity #inspiration #advertising
The Quest – New Bradesco Seguros campaign by AlmapBBDO #creativity #inspiration #advertising
The Quest - New Bradesco Seguros campaign by AlmapBBDO #creativity #inspiration #advertising
Waiting in Line – New Betclic campaign by Coming Soon Lisboa @ComingSoonLisboa #creativity #inspira…
Waiting in Line - New Betclic campaign by Coming Soon Lisboa @ComingSoonLisboa #creativity #inspiration #advertising
Every Dream Needs a Team – New Mercedes-Benz campaign by AMV BBDO #creativity #inspiration #adverti…
Every Dream Needs a Team - New Mercedes-Benz campaign by AMV BBDO #creativity #inspiration #advertising
Whamster! Christmas – New Albert Heijn campaign by TBWANEBOKO #creativity #inspiration #advertisin…
Whamster! Christmas - New Albert Heijn campaign by TBWANEBOKO #creativity #inspiration #advertising
PUMA and A$AP Rocky Rev Up Streetwear and Motorsports – New Puma @Puma campaign by AWGE #creativity…
PUMA and A$AP Rocky Rev Up Streetwear and Motorsports - New Puma @Puma campaign by AWGE #creativity #inspiration #advertising
